Elevar
Capture rich, accurate customer journey and conversion data using GTM and GA4.
How it works
Elevar deploys a Google Tag Manager data layer and server-side tagging for your store, so your conversion tracking holds up as browsers get stricter. They maintain a purpose-built Fairing container: the question views and responses Fairing pushes into the GTM data layer are ready to use without wiring up variables by hand.
What teams build with it
Survey responses flow anywhere Elevar routes events, which means your attribution question data can enrich the same destinations that receive your conversion data.
Setup
Enable Fairing’s Google Tag Manager integration, then install Elevar’s Fairing container. Our docs include a walkthrough recorded by the CEOs of both companies.
