New
Advanced Attribution
Your customers don’t think in channels.
A rebuilt “How did you hear about us?” to match the way they actually remember.
THE BREAKING POINT
Your static, single-response survey is falling flat, literally.
One flat survey response leaves marketers with ambiguous data, channel confusion, and leaking signal.
How did you hear about us?
Four different spend decisions. One vague answer.
The flat survey
Your flat survey can’t answer a single one. Thousands of responses, not one name you can act on.
33%
less placement-level attribution when plans force customer responses into one flat list.
Your Report This Month
THE SOLUTION
So we built Advanced Attribution.
Three updates to how our post-purchase attribution surveys work.
An adaptive question
A question that thinks like your customer, not your marketer.
How did you hear about us?
- Google search
- From a friend
- YouTube
- Podcast
- From a friend
- Podcast
- TV
- TikTok
- An influencer
- Podcast
- Radio
One placement
- creator
- @emmachamberlain
- channel
- YouTube
02
Response options that stay current
Survey response lists that are active, not static.
Bi-directional auto-sync
Your media list automatically syncs to your survey response options.
A record you can spend against
Better data, higher fidelity.
How did you hear about us?
YouTubeWhere on YouTube?
A creator’s videoWhich creator?
@emmachamberlain
The record your stack receives
- answer
- YouTube
- channel
- YouTube
- format
- Creator video
- creator
- @emmachamberlain
TRUSTED BY DTC TEAMS
3,000+
brands trust Fairing
5.0 (180 reviews)
A product video beside three timestamped jump points: at one minute 23, dynamic questions go beyond broad channel-level responses, learning which ad, which creator, which podcast; at two minutes 44, media lists sync to your survey response options, keeping them current; at three minutes 34, ambiguous “Other” answers resolve on their own, extracting the usable signal.
