Influencer attribution without a promo code.
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The problem
How it works
Buyers name the same creator by different paths, or type it under “Other.” Fairing resolves the paths to one answer, and you reclassify write-ins in bulk, so four rows become one creator.
Insight example
Fairing lines up each customer’s answer with the order’s last click, so you can see how much creator-driven revenue your ad platforms take credit for.
Which orders is TikTok Ads getting credit for that customers say came from an influencer?
Asked through Fairing MCPOrders where the customer said “Influencer”
Example dataHarbor & Pine (fictional)
Influencer attribution methods
77% of brands say they’re confident they can measure creator impact. No single method is rated most effective by even one in five.
Source: CreatorIQ, The State of Creator Marketing 2026-2027, September 2026.
Why Fairing
1
The list comes from your campaigns
2
One list, every question
3
Every answer goes where you report
Customer story
Shopify App Store reviews
United States · Shopify App Store, April 2026
★★★★★
How do I track influencer sales without a link or promo code?
Ask the buyer. After checkout, Fairing asks how they heard about you, then which influencer, so a buyer who watched and never clicked is credited to the creator they name. Keep your links and codes too, since many creators are paid on them, and let MMM size the channel as a whole.
What if the buyer doesn’t remember the influencer’s name?
They don’t need the exact spelling. Names suggest as the buyer types, so a partial name or handle finds the right influencer. A write-in that exactly matches a name on your list is recategorized automatically. Matching for misspelled write-ins is coming soon.
How long after an influencer post do people buy?
Often weeks later. Across 10,000+ YouTube creator integrations, Agentio found nearly 40% of views and 30% of clicks come more than 30 days after the video goes live, past most click windows.
How accurate is a self-reported answer?
It’s a sample: the buyers who answer, and what they remember. Fairing asks on the order confirmation page while the purchase is fresh. It doesn’t measure incremental lift on its own, so read it next to click tracking, lift tests and MMM, and rebook the creators who show up in both.
How many questions does a buyer have to answer?
Usually one question and one follow-up. Long influencer lists stay quick to answer, because influencer names suggest as the buyer types and a partial name finds the right one.
Does Fairing work for ecommerce brands that aren’t on Shopify?
Yes. Fairing runs on Shopify’s Thank You and Order Status pages and Shopify POS, plus WooCommerce, Salesforce Commerce Cloud, Recharge and headless stores through a Web SDK.
