Influencer attribution without a promo code.
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Already run a post-purchase survey? We add the follow-up and set it up with you. No rebuild.
Fairing customers
The problem
Sources: Agentio, A Guide to Measuring YouTube Creator Advertising, May 2026. LoudCrowd, Hair & Beauty Industry Hub, May 2026.
Bring your influencer list. We’ll map it to your survey.
How it works
1
Ask on the order confirmation page
Asked after the order is placed, so checkout stays untouched.
2
Match the answer to the creator
One follow-up asks which influencer. Names suggest as the buyer types, so a partial name or handle finds the right one.
3
Credit the order to the creator
The order lands under the creator the buyer named, with its order value, ready for your renewal call.
Buyers name the same creator by different paths, or type it under “Other.” Fairing resolves the paths to one answer, and you reclassify write-ins in bulk, so four rows become one creator.
Insight example
Fairing lines up each customer’s answer with the order’s last click, so you can see how much creator-driven revenue your ad platforms take credit for.
Which orders is TikTok Ads getting credit for that customers say came from an influencer?
Asked through Fairing MCPOrders where the customer said “Influencer”
Example dataHarbor & Pine (fictional)
Influencer attribution methods
77% of brands say they’re confident they can measure creator impact. No single method is rated most effective by even one in five.
Source: CreatorIQ, The State of Creator Marketing 2026-2027, September 2026.
Why Fairing
1
The list comes from your campaigns
2
One list, every question
3
Every answer goes where you report
Customer story
Shopify App Store reviews
Vaer Watches
United States · Shopify App Store, April 2026
“Fairing has been essential for us to understand the impact on the business for our influencer, organic social, and partnership efforts especially. Getting a holistic understanding beyond paid media of acquisition is critical for us. It’s such an easy to use tool and helps us uncover other interesting insights from our purchasers. Highly recommend as essential to any size biz!”
GOODONYA
United States · November 2024
“Migrated to Fairing from our previous post purchase survey partner about a year ago and has been such a great move. They’ve been great partners throughout the whole process and helping with some mapping challenges we were having with our Influencer activations and were able to find a solve. Would 100% recommend.”
Nécessaire
United States · October 2024
★★★★★
What merchants think (Shopify’s review summary): “Merchants say this app is extremely easy and fast to set up, delivering highly trusted ‘how did you hear about us?’ and first-touch attribution data. … Support is described as elite, strategic, and very responsive.”
How do I track influencer sales without a link or promo code?
Ask the buyer. After checkout, Fairing asks how they heard about you, then which influencer, so a buyer who watched and never clicked is credited to the creator they name. Keep your links and codes too, since many creators are paid on them, and let MMM size the channel as a whole.
What if the buyer doesn’t remember the influencer’s name?
They don’t need the exact spelling. Names suggest as the buyer types, so a partial name or handle finds the right influencer. A write-in that exactly matches a name on your list is recategorized automatically. Matching for misspelled write-ins is coming soon.
How long after an influencer post do people buy?
Often weeks later. Across 10,000+ YouTube creator integrations, Agentio found nearly 40% of views and 30% of clicks come more than 30 days after the video goes live, past most click windows.
How accurate is a self-reported answer?
It’s a sample: the buyers who answer, and what they remember. Fairing asks on the order confirmation page while the purchase is fresh. It doesn’t measure incremental lift on its own, so read it next to click tracking, lift tests and MMM, and rebook the creators who show up in both.
How many questions does a buyer have to answer?
Usually one question and one follow-up. Long influencer lists stay quick to answer, because influencer names suggest as the buyer types and a partial name finds the right one.
Does Fairing work for ecommerce brands that aren’t on Shopify?
Yes. Fairing runs on Shopify’s Thank You and Order Status pages and Shopify POS, plus WooCommerce, Salesforce Commerce Cloud, Recharge and headless stores through a Web SDK.
