Podcast attribution that names the show.
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Already run a post-purchase survey? We add the follow-up and set it up with you. No rebuild.
The problem
How it works
Discount code leakage
Fairing asks buyers how they heard about you, so you can see when a host’s code ends up on coupon sites.
Podcast attribution methods
Why Fairing
1
The list comes from your media plan
2
Buyers pick the show they heard
3
Every answer goes where you report
Customer story
Podcast · Measured in Fairing
Tom Herer, Senior Manager of Offline Performance Marketing, Mando
How accurate is a self-reported answer?
It’s a sample: the buyers who answer, and what they remember. Fairing asks on the order confirmation page while the purchase is fresh. It doesn’t measure incremental lift on its own, so read it next to your pixel data, promo codes and MMM.
What if the buyer doesn’t remember the show, or watched it on YouTube?
They can still answer “Podcast,” which counts toward the channel. A “Podcast” or “YouTube” answer triggers the show follow-up, so a buyer who watched on YouTube still gets asked which show. Show names suggest as they type, so a partial name finds the right show. A write-in that exactly matches a show on your list is recategorized automatically. Matching for misspelled write-ins is coming soon.
Do I need a pixel or RSS prefix to track podcast ads?
No. The survey asks the buyer directly, so it works where no pixel can reach, including YouTube and Spotify Video. If you already run a prefix or pixel through Podscribe, keep it, along with your promo codes and MMM. Fairing adds the buyer’s answer next to them, and most brands read two or three of these together.
How does Fairing help with leaked promo codes?
Fairing’s Discount Code Report lines up every discount code buyers used with how they said they heard about you. When a podcast code shows up on orders from buyers who found you on coupon sites or browser extensions, you can see the leak and credit the show only for the buyers who named it.
How long after a podcast ad do people buy?
Often weeks later. Magellan AI’s Q1 2026 data shows 58% of measured response within 7 days and 87.4% within 30, so about 13% arrives after a typical 30-day window. Buyers name the show whenever they order.
How many questions does a buyer have to answer?
Usually one question and one follow-up. Long show lists stay quick to answer, because show names suggest as the buyer types and a partial name finds the right one.
Does Fairing work for ecommerce brands that aren’t on Shopify?
Yes. Fairing runs on Shopify’s Thank You and Order Status pages and Shopify POS, plus WooCommerce, Salesforce Commerce Cloud, Recharge and headless stores through a Web SDK.
