See the full ROAS from your TV campaigns.
The channels in your Vibe campaigns populate your survey. Every order that credits TV flows back to Vibe as a conversion.
EXCLUSIVE FAIRING CLIENT BENEFIT
Net new Vibe clients only.
Book a call
A two-way sync: your Vibe campaigns stay reflected in the survey, and credited responses flow back to Vibe as conversions.
Advanced Attribution
The Vibe integration is included on every Fairing plan. Advanced Attribution is Fairing’s post-purchase survey rebuilt to match how your customers actually remember your ads.
01
ASK AT CHECKOUT
Every customer gets asked how they heard about you
Fairing asks at checkout, while the purchase is fresh. 61% of internet users start on one device and finish on another, so the click trail rarely survives.
02
VIBE FEEDS THE FAIRING SURVEY
Your campaigns become auto-suggest options
The channels and programs you are actually running become options, so buyers pick a real name.
03
FAIRING SURVEY RESPONSES SYNC TO VIBE
Credited responses become conversions
Posted to Vibe’s Conversions API in real time, filling in what pixels miss.
Streaming TV typically leaves no click to track. Someone watches your spot, remembers the brand, and buys days later on a different device. No pixel connects those two moments, so the campaign that earned the order never gets counted for it. The one thing that closes that gap is asking the buyer directly.
Source: LG Ad Solutions, The Big Shift 2025
Watches
✕
Buys
Most measurement never crosses that gap.
Only 32% of marketers measure media spending holistically across digital and traditional channels. The screen your buyer actually saw rarely makes it into the model at all.
Source: Nielsen, 2025 Annual Marketing Report
1
Setup
Connect your Vibe account
Authorize your Vibe advertiser account from Fairing’s Integrations tab. No dev work required.
2
Syncs daily
TV channels sync into your list
Channels and programs in your Vibe account sync daily into Fairing’s TV auto-suggest list.
3
Live at checkout
Customers see it instantly
Customers get real channel names the moment they start typing.
Included on every Fairing plan.
What You’ll Know
01
“Is CTV actually working?”
Track the share of new customers who name TV as your Vibe spend scales. Response rates run between 30 and 70 percent, so a real slice of every month’s orders carries an answer.
02
“Which channel drove it?”
Follow-up questions separate streaming from linear, then narrow a vague “TV” answer to the channel or program where the spot ran.
03
“Who did we reach?”
Pair survey responses with AOV, LTV, and first-time versus repeat status to see what kind of customer CTV brings in, not only how many.
04
“Where does the next dollar go?”
Compare self-reported TV against paid social and search in a single report, then base next month’s budget on what your buyers named.
CTV attribution in practice
Modeled tracking measures campaign efficiency. Post-purchase surveys reveal buyer recall.
Sijo
RAN ON VIBE · MEASURED IN NORTHBEAM
Lower new-customer CAC on remarketing site visitors vs. Social
DTC bedding brand Sijo built retargeting audiences in Vibe from site visitors and Klaviyo segments. Northbeam tracked exposure data to measure how efficiently CTV converted high-intent buyers into orders.
Read Sijo’s case study on Vibe →
Pepper
RAN ON TV · MEASURED IN FAIRING
Of customers who credited TV waited more than six months between seeing the ad and buying
DTC bra brand Pepper asks every customer at checkout what influenced their purchase. 6% name TV, and Fairing caught the long-tail impact that standard click windows missed, proving TV’s lasting influence.
Read Pepper’s case study →
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Questions
FAQ
How does the Fairing and Vibe.co integration work?
It is a two-way sync. The TV channels in your Vibe campaigns sync daily into Fairing and appear as answer options in your post-purchase survey. Each time a customer credits one of your TV answers, Fairing sends a conversion event to Vibe’s Conversions API, so Vibe sees the orders your streaming TV campaigns drove.
Do I need a specific Fairing plan?
No. The Vibe integration is included on every Fairing plan, so it is one connection away whichever plan you are on.
How do I redeem the 50% Vibe credit?
Book a call with the Fairing team and we will activate it. Net new Vibe clients get a 50% ad credit match on their first 30 days of Vibe ad spend, up to $1M.
Do we need engineering resources to set this up?
No. Open Integrations in Fairing, sign in to Vibe, authorize the advertisers you want to sync, and select which survey answers represent TV. There are no keys to generate and no code to deploy.
What happens to the survey I am already running?
It stays exactly as it is. You point the integration at your existing attribution question, then select which of its answers count as TV attribution. You can select more than one.
How current is the list of TV channels in the survey?
Fairing imports the past year of channel activity from your authorized advertisers, then syncs daily and adds new channels as they appear. Questions connected to your TV list pick up the updates on their own.
What does Fairing send to Vibe?
A conversion event, each time a customer picks one of your selected TV answers. The event carries the order ID, plus order value and currency when Fairing has them, and goes to Vibe’s Conversions API.
Does this replace Vibe’s campaign reporting?
No. Vibe runs and optimizes your CTV campaigns the same way it does today. Fairing adds the buyer’s own answer at checkout, so the placements driving orders get the credit and the budget they earned.
How does this fit into my attribution platform?
Fairing is not a replacement for your incrementality testing or your attribution platform. It is a different input. Those tools answer the question by inference, each with its own method and its own assumptions. Fairing answers it by asking. Running both gives you two independent readings on the same spend, and the places they disagree are the ones worth acting on fastest.
How accurate is a self-reported answer?
Self-reported attribution is a sample, not a census. It covers the customers who answer, and their answers reflect what they remember rather than a logged event. Response validation and contextual follow-ups remove most of the guesswork by giving customers a specific option instead of a blank field. Treat these conversions as one signal among several. The strongest read comes from putting buyer-declared results next to your deterministic conversions and your incrementality tests and looking at where all three point the same direction.
Vibe
Vibe is the #1 streaming TV ad platform built for performance marketers. Meta-style targeting, optimization, and measurement for TV, trusted by 12,000+ marketers.
Visit Vibe →
Fairing
Fairing is the leading marketing attribution survey platform that measures what pixels miss through post-purchase survey data.
How Fairing works →
Attribution & Measurement
