CTV attribution without a click.
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Already run a post-purchase survey? We add the follow-up and set it up with you. No rebuild.
How one consumer brand found 30% of its TV buyers first saw the ad about six months before buying
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The problem
How it works
Asked after the order is placed, so checkout stays untouched.
A “Streaming TV” answer triggers one follow-up. Channel names suggest as the buyer types.
Credited orders roll up by channel, so you can compare channels from the same flight.
Fairing lines up each customer’s answer with the order’s last click, so you can see how much TV-driven revenue your ad platforms take credit for.
Which channels is Meta getting credit for that customers say came from somewhere else?
Asked through Fairing MCPOrders customers credit to Streaming TV, by last click
Example dataHarbor & Pine (fictional)
CTV attribution methods
Why Fairing
1
The list comes from your campaigns
2
One list, every question
3
Every answer goes where you report
Customer story
Shopify App Store reviews
United States · June 2022
★★★★★
How is Fairing different from other post-purchase survey apps for TV?
Most survey apps can ask a follow-up after “TV.” The difference is where the answer options come from and where the answer goes. Channels from your live Vibe campaigns sync into Fairing’s TV list daily, one list feeds every question that needs it, and answers that credit a selected TV option are sent back to Vibe as conversions.
Does this work if we buy TV through Tatari, MNTN or Roku?
Yes. The question runs on your store after checkout, so it works wherever you buy TV. Vibe is the one TV platform that syncs channels into the list automatically today. For the others, paste your channel list, up to 1,000 rows at a time, and edit it in one place.
How do I track sales from connected TV ads?
Ask the buyer. A post-purchase survey asks how they heard about you, then which streaming channel, so it needs no pixel, QR code or device graph. That matters on CTV, where a CIMM study found IP-to-postal household links were 13% accurate on average.
How accurate is a self-reported answer?
It’s a sample: the buyers who answer, and what they remember. Fairing asks on the order confirmation page while the purchase is fresh. Fairing doesn’t see impressions or reach, and it doesn’t measure lift on its own, so read it next to your platform reporting, lift tests and MMM.
What if the buyer doesn’t remember the channel?
They don’t need the exact name. Channel names suggest as the buyer types, so a partial name finds the right channel, and a buyer who only remembers “TV” can still answer. A write-in that exactly matches a channel on your list is recategorized automatically. Matching for misspelled write-ins is coming soon.
How many questions does a buyer have to answer?
Usually one question and one follow-up. Long channel lists stay quick to answer, because channel names suggest as the buyer types and a partial name finds the right one.
Does Fairing work for ecommerce brands that aren’t on Shopify?
Yes. Fairing runs on Shopify’s Thank You and Order Status pages and Shopify POS, plus WooCommerce, Salesforce Commerce Cloud, Recharge and headless stores through a Web SDK.
