April 18, 2024 Analytics Feature Highlight: NPS Analytics This essay introduces Fairing's NPS Analytics feature, explains the concept of Net Promoter Score (NPS) and its importance in business growth. Additionally, it outlines how Fairing facilitates NPS calculation and analysis through features like clear dashboard displays and time series tracking. by Bryan Teo
April 15, 2024 Zero Party Data 8 Best Ways to Collect Zero-Party Data Discover the 8 best ways to collect Zero-Party Data in eCommerce. From interactive quizzes to loyalty programs, unlock valuable insights for your business growth. by Bryan Teo
April 10, 2024 Analytics Feature Highlight: Time Series Analytics Explore Fairing's Time Series Analytics feature, designed to track your business progress over time with ease. From monitoring marketing channels to analyzing market positioning and Net Promoter Score (NPS), discover how Time Series Analytics empowers businesses to make data-driven decisions. by Bryan Teo
April 8, 2024 Attribution Attribution: Fairing's All-In-One Glossary Discover Fairing's comprehensive glossary covering essential terms in attribution for Direct-to-Consumer, B2B SaaS, and Mobile Applications. by Bryan Teo
April 4, 2024 Integrations The State of Shopify Extensions in 2024 Discover the evolution of Shopify Extensions in 2024, transforming the checkout experience for merchants and developers alike. Explore the enhanced security, customization options, and expanded touch points, ushering in a new era of seamless e-commerce integration. by Bryan Teo
April 1, 2024 Attribution Elevating your eCommerce Business with How Did You Hear About Us Discover how How Did You Hear About Us (HDYHAU) surveys have revolutionized eCommerce data analysis, offering qualitative insights that complement quantitative metrics. Learn how these insights enhance attribution models, optimize marketing strategies, and drive long-term success through real-life examples. by Bryan Teo
March 27, 2024 Integrations Feature Highlight: Scheduling Survey Results to Google Sheets Explore the significance of scheduling survey results to Google Sheets. In the data-driven world of eCommerce, enhancing efficiency, providing quick insights, and automating data analysis processes are vital for better decision-making. by Bryan Teo
March 25, 2024 Zero Party Data The Importance of Zero-Party Data in today’s digital age Explore the significance of Zero-Party Data in the digital era. Learn how it aligns with evolving privacy regulations and empowers businesses to navigate data privacy and consent effectively. by Bryan Teo
March 21, 2024 Attribution The Most Powerful Question in eCommerce: How Did You Hear About Us? In eCommerce, the question 'How Did You Hear About Us?' is pivotal for customer acquisition. Learn more about the digital landscape it thrives in as well as how other businesses utilize it as their weapon to stand out in the industry. by Bryan Teo
March 6, 2024 Attribution Feature Highlight: Ask HDYHAU in Your Customers’ Native Language Fairing's language translation for post-purchase surveys enables higher response rates and improved customer experience in their native language. by Isaac Lee
February 16, 2024 Zero Party Data The 2024 Ecommerce Brand's Guide to Zero-Party Data Unlock the power of zero-party data with Fairing’s Ultimate Guide to Zero-Party Data. Learn top strategies to collect and utilize zero party data insights to get a competitive edge. by Bryan Teo
February 14, 2024 Survey Methodology Fairing's Question Bank: Methodologist-Written, Effective Survey Questions for Ecommerce Unlock ecommerce insights with Fairing's Question Bank. Get access to expert-written survey questions for effective consumer data collection for DTC ecommerce brands. by Matt Bahr
February 7, 2024 Zero Party Data Feature Highlight: Auto Advancing Customer Responses Dive into seamless insights with Fairing's Auto-Advance feature. Smoother surveys, boosted response rates – a streamlined journey through your Question Stream® awaits! by Isaac Lee
January 25, 2024 Company Announcing Fairing’s Partnership with Disco: Get Up to Three Months of Your Fairing Subscription Free! Join us as we celebrate our partnership with Disco, allowing brands to unlock incremental revenue on their order confirmation pages. by Fairing Team
January 9, 2024 Company Fairing’s 2023 in Review Join us as we recap the strides we’ve made to further zero-party customer data as a key data source for over 2500 brands. by Fairing Team
January 8, 2024 Company Fairing Badged as a TikTok Marketing Partner Fairing joins TikTok Marketing Partners, enhancing eCommerce conversions with post-purchase surveys and new Cross-Channel specialization. by Fairing Team
December 15, 2023 Integrations Personalize Yotpo SMS & Email Flows With Fairing Improve Yotpo SMS and Email performance with personalized messages powered by your Fairing response data. by Matt Bahr
November 7, 2023 Integrations Shopify Checkout Extensibility Shopify introduces Order Status & Thank You Page Extensibility, supported by Fairing for seamless integration & enhanced e-commerce experience by Matt Bahr
November 7, 2023 Company Fairing's Partner Program is now live! With continued shared growth in mind, we’re thrilled to announce the much-anticipated launch of Fairing’s Partnership Program. by Charlotte Talesnick
October 4, 2023 Company It’s Official: Fairing is now a Shopify Plus Certified App Partner! With thousands of Shopify and Shopify Plus customers already using Fairing’s best-in-class post-purchase survey solution, we’re excited to join the Shopify Plus Certified Apps Program. by Isaac Lee
October 2, 2023 Company Small Big Upgrades - September '23 In September, we launched 12 improvements to the Fairing user experience. by Matt Bahr
September 28, 2023 Attribution Unlocking the Power of Package Inserts with Fairing's Attribution Technology Explore the transformative impact of attribution surveys on package inserts, revealing how it turns 'failing' campaigns into success stories. by Eric Smith, Incremental Media
September 8, 2023 Research Why Practical Personas Are The Future For DTC Brands Consumers crave genuine connections and brands that really get them. For DTC brands, practical personas are the bridge to that authentic relationship. by Micah Elerson
September 6, 2023 Personalization QOTD: Which Of These Best Describes You? Our latest QOTD takes a deep dive into the world of personalization. With it, we're unwrapping the secrets to striking that personal chord with every customer. by Micah Elerson
August 29, 2023 Research What’s The Difference Between A Traditional And A Practical Persona? Dive into practical vs. traditional personas. Uncover which resonates with your brand. Boost customer understanding with Fairing. by Micah Elerson