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A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.

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What Is A Fairing?

After rebranding from EnquireLabs to Fairing, we’ve occasionally gotten the question: what does it mean? Pull up a seat and put on your most aerodynamic helmet as we dive into the metaphor of a fairing.
Fairing

Why So Many Agencies Ignore Zero Party Data (And How To Leverage It Effectively)

Levitate Foundry explains why (and how) agencies should embrace zero-party data as a pillar of marketing strategy.
Zero Party Data

Reveal The Total Effect Wholesale Has On Direct Ecommerce Sales, Using Post-Purchase Surveys

See how Part and Sum used post-purchase survey data to reveal the synergistic effects of a jewelry brand's online and wholesale channels.
Research

Google Sheets Integration: Auto-Export Your Survey Data

Save hours by automatically updating post-purchase survey data in any Google Sheet of your choosing, via the Fairing Data Sync extension.
Product