Use Alloy Ecommerce To Automatically Take Action On Customer Insights
Consumer insights, and the actions you take with them, are the lifeblood
that keeps your ecommerce store strong. However, while many businesses
consider data like this important, many struggle to analyze and act on
it, and it all takes up precious time. Wouldn’t it be easier if you
could just automate it?
Actually, you can. When you start to collect data and consumer insights
with quizzes or surveys like
Fairing
, you can use those insights across your technology stack.
How do you do this? By integrating Fairing with automation tools like
Alloy, you can sync data automatically to the apps and platforms where
it’s most valuable to you. In this article, we’ll share the top ways you
can take action from the consumer insights you gather.
What is Alloy Automation?
To start with some background, Alloy Automation enables you to automate
areas of your ecommerce workflows without the need to code anything.
Alloy has a range of ecommerce automation
solutions including pre-built automated
workflow templates for
automating repetitive, time-consuming tasks.
Alloy and Fairing have formed a partnership to help you get even more
out of Fairing’ customer surveys while saving time. Fairing allows you
to build your brand’s marketing strategy with proprietary post-purchase
question streams, and the Alloy partnership means you can bring even
greater consumer insights.
There are two key benefits to integrating Fairing and Alloy:
- Sync the data collected across your tech stack
- Notify yourself or your team whenever a customer form is submitted
The power of automation & integration
Automation and integration are the keys to ecommerce success. For
instance, Fairing’s Shopify Post-Purchase Survey can be automatically
routed to the most useful destination or workflow. This will streamline
your customer insight actions, and ensure that the data goes to where it
will do most good.
When you automate consumer insights like this, you are saving your
team’s time and effort in doing the job manually, and ultimately, that
will save you money. You will also ensure that the customer insight data
can be acted upon in a timely fashion, as the automation is triggered as
soon as the data comes in.
Automation can also be used in segmenting to solve the age-old Buyer
vs. User
problem
(“who is this purchase for?”). Fairing allows you to set up one simple
question to ask new customers who they are buying for, and the answer
gives a huge amount of insight into a very simple interaction. You can
then use Alloy to send to CRMs/CDPs, and to trigger workflows in an
array of marketing automation partners.
How else can ecommerce automation and integration be useful? If/then
logic allows you to send all “how was your shopping experience?”
questions to Gorgias, but also sends outlier responses to the CS team on
Slack. The importance of automation and integration doesn’t stop there,
though. You can set up a workflow to collect all Fairing survey
responses and add them to Google Sheets.
Automation can also be set up to send discount codes to survey
responders via any platform such as Klaviyo, Postscript, etc.
The benefits of having more data to take action on
More data brings more benefits, especially when it’s dealt with through
automation and integration. The more useful data you have, the more
customer insight you can gain, and the easier it becomes to plan your
marketing strategies.
Better understand your customers
Collecting more data gives you better insights into where your customers
come from, and what they’re interested in. For example, in a
post-purchase survey if you ask where they found out about your
brand
, you can collect this data. This is a critical piece to making your
business more customer-centric, and can help you with marketing
decisions, product development, and strategy.
Enrich your customer database
After you collect data, you can sync it to your customer database or
across your entire tech stack. For example, sync all responses to your
post-purchase survey to Google Sheets to analyze, send yourself the
responses via email, or sync data to your email marketing platform. With
access to more data, you can take action with it in other areas of your
business.
Add more personalization to your marketing
Marketing personalization is a great example of taking action with
customer data you collect. By syncing Fairing data to other marketing
platforms, you can improve your email, SMS, advertising, or other
marketing channels. When a customer receives personalized marketing
communications, they’re 80% more
likely
to make a purchase.
Ashley Scorpio, VP of Partnerships at Hawke Media, shared that taking
action with your insights is critical: “centralizing and using data,
signals, surveys, and lifecycle solutions to communicate important
updates in realtime to customers is key whether it's via email, sms, or
chat.”
How to get started with Alloy's ecommerce automations
If you are an Fairing customer, then the good news is that you already
have Alloy. To enable Alloy integration, simply click the Integrations
tab in the Fairing app. Find Alloy, and click Connect. You’ll be asked
to enter your Alloy API key.
Give your new workflow a name, and then type ‘Fairing’ into the Trigger
Blocks search bar. This will locate the Fairing trigger, which you drag
to your workflow. Your API key will be displayed on the page. Copy this
and return to the Fairing app. Input the API key into the Alloy settings
page and save it. Now you can start using Alloy to create smart
workflows and automate consumer insights!
If you don’t have an Alloy account, then it’s easy to start using
ecommerce automation for free .
This is a guest post written by Katie Krische at Alloy
Automation . Alloy Automation is a no-code
platform for ecommerce brands to build automated workflows that save
time and increase efficiency. Alloy has integrations with Shopify,
BigCommerce, Magento, & 100+ other support, marketing, loyalty, &
fulfillments apps. Top brands use Alloy to automate tedious operations
tasks and to power more personalized marketing. At the end of the day,
lean teams can use automation to get more done.