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Fairing Blog

A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.

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EnquireLabs Is About To Become Fairing

EnquireLabs is now Fairing: bringing speed & scale to survey data for DTC brands. Learn about the rebrand, and how it translates to our road ahead.
Fairing

Calibrating Your Marketing Mix Model With Post-Purchase Survey Data

Marketers can no longer rely on a single source of truth when it comes to marketing attribution.
Attribution

The Known-Unknowns Matrix In Ecommerce

DTC brands building a sustainable competitive advantage need ground truth data, and along with it, a grasp on the Ecommerce Known-Unknowns Matrix.
Methodology

Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x

Füm explains how its podcast channel drove $500k in revenue through post-purchase survey attribution. For anyone paying attention to Fairing customers, their growth strategy sings some other familiar tunes.
Attribution