A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.
Integrate Your Fairing Zero Party Data As A Source In Segment
The Fairing x Segment integration enables enterprise brands to send Fairing response events to their Segment instance, adding a ground truth source to their customer profiles.
Segmentation is Klaviyo's superpower, and using it to your competitive advantage rests on your zero party data strategy. Fairing provides examples and how-to guidance inside.
Fairing’s new Date survey question type collects birthdays, weddings and other personalization occasions, using two distinct date formats for optimal completion rate.
Brands seeking actionable data from their customers are shifting focus to first & zero-party data. Here are the pros and cons of both data-capturing methods.
