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A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.


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Integrating Your Zero Party Data With Klaviyo For Segmentation

Segmentation is Klaviyo's superpower, and using it to your competitive advantage rests on your zero party data strategy. Fairing provides examples and how-to guidance inside.

3 Examples Of Improving Customer Experience with Zero-Party Data

Examples of how companies like L’Oreal are using zero-party data they collect to improve marketing and personalization strategies.
Zero Party Data

New Question Type: Date

Fairing’s new Date survey question type collects birthdays, weddings and other personalization occasions, using two distinct date formats for optimal completion rate.

Zero-Party Data vs First-Party Data: Know the Difference

Brands seeking actionable data from their customers are shifting focus to first & zero-party data. Here are the pros and cons of both data-capturing methods.
Zero Party Data