Podscribe
Live integration
See the full sales impact
of your podcast ads.
Your podcast campaigns and surveys just got smarter.
Every Podscribe campaign syncs into your Fairing survey daily, and every credited response syncs back as a verified conversion.
Solving podcast attribution in a simulcast world.
Pixels can only track what platforms let them see. In Q1 2026, 79% of podcast campaigns included simulcast video impressions. Two-thirds of those video impressions were on YouTube, where pixel measurement isn’t an option. The order lands in Direct, Organic, or “Other.” The show that earned it looks flat, so you cancel a campaign that was actually working.
of episodic podcast campaigns carried a video component in Q1 2026, the exact impressions pixels can’t track.
Source: Podscribe Q1 2026 Performance Benchmark
Watches
✕
Buys
Video’s share of podcast advertising keeps growing
30% of Podscribe’s top 100 tracked shows are now on Spotify Video, up from 13% last quarter. Watch a simulcast on YouTube or a connected TV, buy on another device later, and there’s no cookie or IP match to connect the two.
Source: Podscribe Q1 2026 Performance Benchmark
One Connection, Two Directions
01
ASK AT CHECKOUT
Every customer gets asked how they heard about you
30–70% answer. Dynamic follow-up questions surface the exact channel + placement. YouTube simulcasts, Spotify Video, all of it.
02
PODSCRIBE FEEDS THE FAIRING SURVEY
Your active shows populate as auto-suggest options in your survey
The shows you’re actively advertising on populate as answer options in your survey automatically, refreshed daily.
03
FAIRING SURVEY RESPONSES SYNC TO PODSCRIBE
Credited responses become conversions
Every response that credits a specific show syncs back as a verified conversion, reported alongside your pixel and IP-matched data.
Case study
Mando’s podcast ads were streaming across five platforms at once: YouTube, TikTok, Instagram, Spotify, and Apple. One show, five possible placements, and no way to tell which one actually drove the sale.
The signal was already sitting in their survey data. Customers kept naming specific podcasts and creators, but those answers were landing in the open-text “Other” field: real evidence, sitting in a bucket nobody could act on.
Working with Fairing, Mando resolved that ambiguity down to the exact show and placement. “Podcast” stopped being a vague catch-all and became an answer they could put a name and a platform to.
drop in unassigned “Other” responses
improvement in blended podcast CPA, same spend
“
Tom Herer, Senior Manager of Offline Performance Marketing at Mando
What Mando gained. What Podscribe automates.
•
Reinvested with confidence in the specific shows driving sales
•
Avoided cutting high-performing simulcast shows
•
Now automatic with Podscribe: the same resolution, refreshed daily from your live media plan
Podscribe is an IAB-certified measurement platform powering attribution and verification across 25,000+ shows.
Setup
Two API Keys. No Engineering.
Generate an API key in each platform, connect them, and the sync starts running. No dev ticket required.
This integration is included with Fairing’s Advanced Attribution plan.
Podscribe feeds Advanced Attribution, which pushes cleaner signal into 25+ measurement platforms and warehouses. Connect once; the lift shows up everywhere you already work.
01
Connect Podscribe
Link your advertiser account
Add your Podscribe advertiser name and API key, then click Connect.
02
Syncs daily
Show (and conversions) sync daily
Active shows sync into your Podcast list daily, and credited responses sync back to Podscribe as conversions.
03
Live at checkout
Customers see it instantly
Customers get real show names the moment they start typing.
What you’ll know
Your Podcast Attribution Questions, Now Answered
01
“Is podcast working?”
Track the share of new customers naming podcast as your Podscribe spend scales.
02
“Which show drove it?”
Follow-up questions resolve a vague “podcast” answer down to the specific show.
03
“Who did we reach?”
Pair the channel with AOV, LTV, and repeat purchase rate to see the real quality of customers each podcast brings in.
04
“Where does the next dollar go?”
Compare self-reported podcast against paid social and search, then reallocate budget with real numbers instead of estimates.
Questions
FAQ
Do I need a specific Fairing plan?
Yes. This integration is included with Fairing's Advanced Attribution plan.
Does this replace Podscribe's pixel tracking?
No. Verified survey conversions are reported alongside your existing pixel and IP-matched data, giving you two independent signals instead of one.
What if a customer doesn't know the exact show?
They can still answer generally. Fairing's auto-suggest prompts real show names as they type, the same feature that helped Mando cut 'Other' responses by 3.12%.
How current is the list of shows in the survey?
It refreshes daily from your live Podscribe media plan, so it always reflects what you're actually advertising on.
Do we need engineering resources to set this up?
No. Setup is two API keys, one generated in each platform, and takes about two minutes.
Does this help specifically with YouTube and Spotify Video?
Yes. Neither platform allows pixel matching. Buyer-confirmed survey responses are the direct signal you get on those placements.
Podscribe is an IAB-certified measurement platform powering attribution and verification across 25,000+ shows.
Fairing asks customers where they came from, right after checkout, and routes the answers everywhere you measure.
Attribution & Measurement
