Unlocking TikTok's Full Attribution Potential
Discover how TikTok advertisers capture the 36% of conversions traditional analytics miss using Fairing's attribution surveys.
Key findings
Last-click Mismatch
TikTok is misattributed 90% of the time through last-click data when compared to Post-Purchase Survey response data.
TikTok Attribution Gap
36% of orders with a TikTok responses do not generate any last-click source (Direct/None). Without PPS data, 36% of conversions would be unattributable.
Real Life Case Studies
Read how Dolls Kill and The Oodie grew their revenue through TikTok Ads by measuring the results with Fairing Post-Purchase Survey data.
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