Both tools ask your customers questions. The real choice is which customer data you’ll make decisions on.
Zigpoll is the broader survey toolkit, with on-site, exit-intent, email and SMS surveys. Fairing is the leader in “How did you hear about us?” and gives ecommerce brands the highest-fidelity customer data they can own. One post-purchase survey, run via Question Stream, asks every buyer about attribution, CRO, customer research and NPS. Each answer is tied to the order and customer and sent to your warehouse and tools.
Fairing’s attribution is built for paid media and the channels a click can’t track: podcast, streaming TV, influencers, AI recommendations and word of mouth. Over a billion HDYHAU questions have been served since 2018.
3,500+ ecommerce brands use Fairing, from first-year stores on the free plan to Shopify Plus brands past 30,000 orders a month, including headless, WooCommerce and Salesforce Commerce Cloud stores.
01
One survey for every question, one record for every customer
FAIRING
Fairing runs one survey for every use case, via Question Stream. A first order gets “How did you hear about us?”, the next gets a conversion question, and repeat buyers get product research or NPS. Every answer lands on the same order and customer, so you can read attribution, experience and loyalty side by side for one customer. Surveys are snapshots. Question Stream is a running record.
ZIGPOLL
Zigpoll’s own guide builds a separate survey for each audience: Survey A for first-time buyers, Survey B for returning buyers, Survey C for subscriptions. That creates friction and a data problem. When a customer fits more than one, Zigpoll shows the first survey in your list, so the rules have to stay in order, and its exports run one survey at a time. Every new use case is another survey to maintain.
Fairing asks after checkout, on purpose
FAIRING
Fairing asks on the thank-you and order status pages, so the survey never stands between a shopper and the buy button. It reaches every buyer right after they chose you, when they still remember why. By asking after checkout, Fairing brands collect upwards of 5x more responses than with typical email surveys.
ZIGPOLL
Zigpoll asks in more places: on your site, at exit intent, by email and by SMS, as well as after checkout. That breadth suits broad research. Email and SMS surveys only hear from the customers who open the message and reply, and on-site polls reach visitors before they buy.
03
The leader in “How did you hear about us?”
FAIRING
Fairing has asked “How did you hear about us?” since 2018, with over a billion HDYHAU questions served. It’s built for paid media and the channels a click can’t track: podcast, streaming TV, influencers, AI recommendations and word of mouth.
Advanced Attribution asks a question that thinks like your customer, not your marketer: a buyer’s first answer picks the follow-up. Response options update automatically from the platforms that run your media, syncing daily from Podscribe, Agentio, Vibe or a Google Sheet, so buyers pick the show, influencer or channel you actually booked. Auto-suggest offers those names as buyers type, and exact matches in “Other” are recategorized automatically. Credited answers go back to those partners. Every answer carries a customer ID, so you can read LTV by channel before you renew. Advanced Attribution is a $99 a month add-on, included on Enterprise.
ZIGPOLL
Zigpoll includes attribution follow-ups on every plan. As its own FAQ puts it, “The source is whatever the customer names” and “Zigpoll does not look names up anywhere”, so two genuinely different spellings of a name stay as the customer wrote them. Brands can add their own answer options or autocomplete. Its page doesn’t list syncing those options from your media partners or crediting answers back to them (checked November 8, 2026).
04
Your customer data, in every tool you use
FAIRING
Every answer carries its order and customer IDs, and more than 35 integrations put it to work in the tools your team already uses:
Meta: answers go to Meta through the Conversions API, so Meta sees what your buyers tell you.
Klaviyo: segment customers by any answer and trigger flows.
Triple Whale, Fospha and Measured: answers feed Triple Whale’s Total Impact model and Fospha’s and Measured’s measurement models.
Your warehouse: one row per response in Snowflake, BigQuery, Redshift or Databricks, with no pipeline to build.
Shopify Analytics: answers sync to Shopify Metafields.
Fairing MCP: ask questions of your data in Claude or ChatGPT.
ZIGPOLL
Zigpoll lists more email, helpdesk and automation connectors than Fairing. Its measurement list is shorter: Fospha, Measured, Daasity, M-Squared, Rockerbox, Podscribe, Meta’s Conversions API, TikTok, Agentio and Vibe are not listed on its integrations page or docs, and its BigQuery and Snowflake sync is listed on Enterprise only (checked November 8, 2026).
05
One survey, four jobs, built by a team that builds nothing else
FAIRING
Fairing handles attribution, CRO, customer research and NPS in one post-purchase survey, and every release goes into making that survey better. Our product and engineering team builds nothing else: how each question is asked so buyers answer accurately, and how every answer reaches the tools where you use it. The changelog shows the pace.
Templates make each use case quick to start:
CRO: “Was there any part of our store that was difficult to use?”
Research: “What do you wish we offered more of?”
NPS: “On a scale from 0 to 10, how likely are you to recommend our product/company to a friend or colleague?”
ZIGPOLL
Zigpoll spreads across more survey types: on-site, exit-intent, email, SMS and in-app, with a wide range of question formats. That breadth is its strength for teams running research across many touchpoints.
As brands scale, the gap grows: a Zigpoll bill rises when more customers answer, and a Fairing bill follows your orders.
FAIRING
Start free. Scale to enterprise. Fairing is free up to 200 orders a month. Paid plans follow your order volume, with a 14-day free trial and no credit card. Enterprise is custom. See pricing.
Orders a month | Fairing |
|---|---|
Up to 200 | Free |
201 to 500 | $49/month |
501 to 1,000 | $99/month |
1,001 to 5,000 | $149/month |
Over 5,000 | Scales with volume; Enterprise is custom |
Fairing’s Advanced Attribution is an add-on from $99 a month, and Data Sync to your warehouse is from $149 a month, or you can build your own pipeline with the Fairing API, included with your plan.
Enterprise is for large brands that need a custom proposal. It includes both add-ons, white-glove onboarding and support, and custom agreements for privacy, data security and insurance needs, such as a BAA.
ZIGPOLL
Zigpoll bills per response. Since September 1, 2026, every person who starts a survey counts, drop-offs included. Plans are free to 50 responses, then $39 for 200, $79 for 350, $129 for 600, $199 for 1,000, $249 for 2,000 and $399 unlimited.
So the cost depends on how many customers start your survey. At a 25% start rate, Zigpoll is $10 to $20 a month cheaper up to 2,000 orders, and Fairing is $100 cheaper at 5,000. At the 50% response rate Zigpoll advertises on its homepage, Fairing’s core plan is $30 to $250 cheaper.
Orders a month | Fairing | Zigpoll at 25% / 50% start rate |
|---|---|---|
500 | $49 | $39 / $79 |
1,000 | $99 | $79 / $129 |
2,000 | $149 | $129 / $199 |
5,000 | $149 | $249 / $399 |
More features for less money is the wrong comparison. Survey answers decide where budget goes: whether to cut a podcast, renew an influencer or double Meta spend. So the questions worth asking are which survey gets you placement-level answers you can act on, how easily your team and tools can reach them, and whether you trust the company to keep adapting for the agentic future of marketing and consumer shopping.
Fairing | Zigpoll | |
|---|---|---|
Where surveys run | Thank-you and order status pages, Shopify POS, and a survey page you link from your own emails | On-site, exit-intent, email, SMS and more |
Questions for different customers | One survey via Question Stream. Each question has its own audience (first order, repeat buyer) and frequency | A separate survey for each audience. If a customer fits several, the first in your list is shown |
Self-updating response options | Show, influencer and CTV lists sync daily from Podscribe, Agentio, Vibe or Google Sheets | Not listed |
Answers credited back to media partners | Podscribe, Agentio, Vibe | Not listed |
Ad platforms and marketing tools | Meta (Conversions API), TikTok, Klaviyo, Triple Whale, Fospha, Measured, GA4, Segment, Shopify Analytics | Klaviyo, Triple Whale, GA4, Segment, Attentive, HubSpot |
Warehouse sync | Snowflake, BigQuery, Redshift, Databricks. Data Sync add-on from $149 a month, or build your own pipeline with the Fairing API, included with your plan | Enterprise plan |
Free plan | Up to 200 orders a month | Up to 50 responses a month |
Setup | One-click Shopify setup or a simple script. Most customers are live in under 10 minutes, no engineering team required | Zigpoll says live in 5 minutes |
Support | Live chat, email and docs. Rated 5.0 on the Shopify App Store | Rated 5.0 on the Shopify App Store, with more reviews |
Sources, checked November 8, 2026: Zigpoll’s pricing page, docs and Shopify listing; Fairing pricing, docs and Shopify listing.
ZIGPOLL
Zigpoll is best for smaller Shopify brands that want a flexible, low-cost survey toolkit they can run almost anywhere. It covers on-site polls, exit-intent, email, SMS and in-app surveys, with a wide range of question formats, and it’s well reviewed, rated 5.0 from 600+ reviews on the Shopify App Store. It’s a strong fit for teams running broad customer, UX and product research across many touchpoints, when answers don’t need to be tied to a media plan.
FAIRING
Fairing, a Shopify Plus Certified App Partner, is best for brands from a store’s first 200 orders to Shopify Plus that want the highest-fidelity customer data, owned in their stack. One post-purchase survey, run via Question Stream, captures attribution, CRO, customer research and NPS, ties each answer to the order and customer, and sends it to your warehouse and tools. Its attribution is built for paid media and the channels a click can’t track: podcast, streaming TV, influencers, AI recommendations and word of mouth.
What is the difference between Zigpoll and Fairing?
Zigpoll is a broad survey toolkit across many touchpoints. Fairing is one post-purchase survey, run via Question Stream, for attribution, CRO, customer research and NPS, with every answer tied to the order and customer and sent to your warehouse and tools.
How is Fairing’s Advanced Attribution different from Zigpoll’s?
Fairing’s answer options come from your media plan. Lists sync daily from Podscribe, Agentio, Vibe or a Google Sheet, and credited answers go back to those partners. Zigpoll’s source is “whatever the customer names,” and it’s on every plan. Fairing’s is a $99 monthly add-on.
Does Fairing publish its pricing?
Yes, on fairing.co/pricing and the Shopify App Store. Fairing is free up to 200 orders a month, then from $49 a month, priced by order volume.
Is Fairing only for large or Shopify Plus brands?
No. Fairing is free up to 200 orders a month, and paid plans start at $49. It’s a Shopify Plus Certified App Partner and also runs on WooCommerce, Salesforce Commerce Cloud and other sites with a script.
Does Fairing do on-site or exit-intent surveys?
No. Fairing asks after checkout on purpose. It adds no friction to the purchase and collects upwards of 5x more responses than typical email surveys. If you need on-site or exit-intent polls, Zigpoll offers them.
Is Fairing a multi-touch attribution tool?
No. Fairing records what each buyer says brought them, tied to the order. It complements click-based and multi-touch models by covering channels they often miss, such as podcast, influencers, streaming TV, AI recommendations and word of mouth.
Can I ask attribution, CRO and NPS questions in one place with Fairing?
Yes. With Fairing, one post-purchase survey, run via Question Stream, holds attribution, CRO, customer research and NPS questions, each with its own audience and frequency. Every answer lands on the same order and customer, and you can reclassify answers anytime.
How do Fairing and Zigpoll send data to a warehouse?
Fairing’s Data Sync add-on writes one row per response, with order and customer IDs, to Snowflake, BigQuery, Redshift or Databricks, from $149 a month. Or build your own pipeline with the Fairing API. Zigpoll lists BigQuery and Snowflake sync on its Enterprise plan.
What support does Fairing offer?
Live chat, email, docs and a help center, from the team that builds the product. Fairing is rated 5.0 on the Shopify App Store, and the changelog shows what we ship.
Is Fairing hard to set up?
No. Most customers are up and running in under 10 minutes, with a one-click Shopify install or a simple script on other sites. No engineering team required.
Is Fairing easy to connect to my other tools?
Yes. More than 35 integrations switch on in the app, including Meta, Klaviyo, Triple Whale and Shopify Analytics. Data Sync is a managed warehouse connector, so there’s no pipeline to build, and the Fairing API serves the same data.
How do I switch from Zigpoll to Fairing, and keep my history?
Book a demo. Our team imports your Zigpoll history and rebuilds your questions in Fairing.
