Jun 11th with M-Squared: How brands use Fairing data to reallocate spend

Jun 11th with M-Squared: How brands use Fairing data to reallocate spend

Jun 11th with M-Squared: How brands use Fairing data to reallocate spend

Customer feedback OS

Fairing vs. Delighted

Delighted shut down June 30, 2026. Fairing runs NPS tied to the actual order, so a score comes with context.

Live the same afternoon

Free full-service migration

Start collecting NPS

Start free

See how it works

Why Teams Choose Fairing Over Delighted

NPS that knows your orders

Every score links to the Shopify order. See whether your Meta customers are promoters or detractors.

Live the same afternoon

No Shopify page, no code. Add the NPS template, connect Klaviyo or any ESP, and start collecting today.

One tool, not two

NPS runs inside your Question Stream, next to attribution and CRO questions. Included on every plan, no second vendor or upsell.


Delighted

Fairing

Post-purchase NPS via email/SMS

✔️

✔️

Through your existing ESP (no separate sender)

✔️

NPS score tied to Shopify order / LTV / channel

✔️

Lives with your attribution & zero-party data

✔️

Setup

Standalone tool

No code

Historical import

Discontinued

✔️ Free, white-glove

Status

Shut down June 30, 2026

Free migrations

What Sets Fairing Apart

1. Native

Native to Shopify

Fairing is built specifically for Shopify brands. NPS is one part of a broader customer-insight system where attribution, CRO and demographic questions live together in one stream of questions, not amongst siloed surveys. That means your NPS score comes with real e-commerce context: who bought, what they bought, how they found you, and what they do next.

2. Scalable

Unified Tooling

Start with NPS and scale into deeper insight without adding tools. Run attribution, CRO, product, and demographic questions from the same Question Stream. One place, one source of truth for sentiment and the drivers behind it.

3. Always Included

Included on Every Plan

Embedded-email NPS, hosted landing pages, targeting, and analytics are included on every Fairing plan at no extra cost. Launch NPS without upgrading tiers or bolting on another product.

Trusted by 2,500+ Shopify Brands

Meet our customers

Trusted by 2,500+ Shopify Brands

Meet our customers

Trusted by 2,500+ Shopify Brands

Meet our customers

Fairing vs Delighted FAQ

How does Fairing's NPS offering compare to Delighted's?

Fairing is built to feel native to your brand: customers select their NPS score directly in-email, then land on a branded page on your domain for follow-ups. Fairing also ties NPS to orders, existing responses and revenue so you can act on loyalty, not just track it.

Can I easily migrate from Delighted to Fairing?

Yes. Fairing will upload historical data from Delighted to view directly in Fairing's NPS Analytics. Continue to track your NPS score over time and have all your NPS response in one place for analysis.

Is Fairing only for NPS?

No. NPS is just one question type in Fairing. You can run NPS alongside post-purchase attribution and other customer lifecycle questions for a fuller loyalty picture.

What support does Fairing offer during migration and onboarding?

You get hands-on help to recreate your NPS program, configure targeting, and ensure email + landing pages work smoothly. The team also helps you route promoters and detractors into your existing workflows.

How quickly can I get set up with Fairing?

Fast - most Shopify brands launch same day. Install the app, use the NPS template, connect your ESP, and you’re collecting responses immediately.

Know what is actually driving growth.

Start free and see channel-level revenue on your own orders today.

Start free

Get a demo

Installs on Shopify in minutes · No credit card

Know what is actually driving growth.

Start free and see channel-level revenue on your own orders today.

Start free

Get a demo

Installs on Shopify in minutes · No credit card

Know what is actually driving growth.

Start free and see channel-level revenue on your own orders today.

Start free

Get a demo

Installs on Shopify in minutes · No credit card