Attribution to Allocation: Aligning Consumer Insight with Financial Strategy

Capital allocation decisions start with understanding the customer. Join Matt Bahr (Fairing), Austin Gardner-Smith (Drivepoint) and Willy Van Dehy (SlumberCloud) as they share how brands are bridging the gap from customer feedback to the financial model. Walk away with practical strategies to turn customer insight into confident financial planning. In this session, you’ll learn:

• Why real-time customer feedback is a strategic finance tool—not just a marketing metric

• How Drivepoint and SlumberCloud use Fairing to inform capital allocation

• Actionable ways to close the gap between what your customers say and where your dollars go