Attribution Survey Channel Dictionary
A comprehensive reference for marketing attribution channels and recommended survey wording.
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Affiliate Marketing
Online Advertising
AI Tools (e.g. ChatGPT)
Online Advertising
Applovin
Online Advertising
Connected TV (CTV)
Television
Credit Card Offers
Online Advertising
Customer Lifecycle
Online Advertising
In-Person Event
Out of Home
In-Store
Out of Home
Influencer
Social Media
Linear TV
Television
Meta (Facebook)
Social Media
