The Problem
Attribution Is Broken
Every week, your team reports on data that's incomplete at best and flat-out wrong at worst. This guide helps you find the real story.
The blind spots in attribution
What great survey design looks like
Tactical walkthroughs for turning signals into strategy
Real-world use cases and next steps
Frequently Asked Questions
I already have Google Analytics and Segment. Why do I need this?
This guide shows you what these platforms miss.
Is this too technical for non-analysts?
No. It's designed for strategic marketers, not data engineers.
Will this work for our industry/company size?
The principles apply universally, from startups to enterprise.
