Channel Dictionary

Word of Mouth

Word of Mouth

Last Updated:

4/24/25

Response Options

Friend or Family

Follow-up Question

N/A

Follow-up Response Options

Additional Information

Word of mouth remains one of the most powerful marketing channels, with recommendations from trusted sources carrying significant weight in decision-making. Understanding the relationship between the recommender and your new customer can provide insights into your brand perception and help identify potential community marketing opportunities. This traditional channel should never be overlooked in your attribution analysis.

Category

Word of Mouth

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Close Your Attribution Gaps

Start improving your marketing measurement today with a free trial, or schedule a demo to see our platform in action.

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