Word of Mouth
Last Updated:
4/24/25
Response Options
Friend or Family
Follow-up Question
N/A
Follow-up Response Options
Additional Information
Word of mouth remains one of the most powerful marketing channels, with recommendations from trusted sources carrying significant weight in decision-making. Understanding the relationship between the recommender and your new customer can provide insights into your brand perception and help identify potential community marketing opportunities. This traditional channel should never be overlooked in your attribution analysis.
Category
Word of Mouth