Are you on pace for BFCM?
Enter your October orders and last week's orders. We show how that pace compares with brands like yours.
Fairing data from 2023–2025, 1,200+ brands each season.
How the season usually runs for all brands
Brands typically peak at about 2.7x October order volume in Black Friday week.
Enter your numbers above to see where you land.
- Pace = a week's average daily orders ÷ your average daily orders in October (Oct 1–31). 1.0x means the same as an October day. Each week stands alone; it isn't cumulative.
- Brands like you = Fairing data from the 2023, 2024 and 2025 seasons, 1,200+ brands each season. Industry is the category brands chose in Fairing; size is October orders a day. The range we show is the middle half of brands, and Typical marks the middle brand.
- November weeks line up by days before Black Friday (Fri Nov 27, 2026), so your 2025 comparison week is shifted by a day (e.g. Nov 17–23, 2025). Weeks from Dec 14 use calendar dates.
- Vs your own 2025 compares the same week's pace each year, so the normal seasonal lift is already built in.
- Use directionally. These are ranges, not targets.
Get next Monday’s check by email
Pacing checks every Monday through Dec 28.
