LTV Analytics

New

Understand where your highest LTV customers are coming from.

Traditional LTV metrics rely too much on platform-reported data. LTV Analytics by Fairing combines direct-from-customer attribution data with order information to give you an LTV metric you can actually trust.

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The only LTV solution that accounts for how customers say they heard about you

Paired with Question Stream™, Fairing’s LTV Analytics is the only product that takes into account HDYHAU data, giving you a more accurate view on LTV per channel.

Take the guesswork out of LTV.

Understand LTV by the channels that had the greatest impact on your customers’ buying decisions.

Move beyond relying on platform-reported attribution data in your LTV analysis.

Pair HDYHAU data with historical order information for accurate LTV reporting across:

Average Order Count
Order Repeat Rate
Average Time Between Orders
1st Order Revenue
Lifetime Revenue
Average Order Value

Granular and insightful cohort analysis.

Break LTV down by channels, cohorts, and by survey response.

Fairing’s LTV Analytics gives you multiple views to slice and dice your data to determine the channels that lead to the most rewarding customer relationships.

Quantify the impact of your channels. Even the offline ones.

Customers that heard about you from a friend spend more, and stay longer—or do they?

LTV Analytics from Fairing finally gives marketers the ability to quantify the impact of their Word of Mouth and other offline channels.

What our customers say

See all 180+ ★★★★★ reviews on the Shopify App Store

We were overly attributing to Google and Google Ads, but through Fairing we found that our work in Press mentions, Partnerships, and Affiliates were also acquiring customers. I HIGHLY recommend this app!

BOKKSU

Fairing has been a great, easy tool for us to better understand our marketing attribution for new customers. The team is super supportive and is always making updates to features.

Outdoor Voices

An essential too -- the insights that you learn from Fairing are invaluable, and you cannot replace them with Google Analytics, Northbeam, or any other attribution tool.

SALT & STONE

Fairing have helped to tailor fit the app to meet our needs! We leverage the app as a key source of data for our attribution model and is a critical part of the company’s performance analysis.

Boll & Branch

An amazing tool! They have really helped us with attribution the last couple of years. It’s also great to add follow up questions and get valuable insights from our customers.

Crossrope

Incredible product, even better customer service. We've seen engagement increase exponentially since we started using this service.

MUD/WTR

In contrast to super complex analytics tools and attribution questions, Fairing proves to us that the simplest solution to finding out where customers know us from is to simply ask them.

Waterdrop®

Fairing was easy to set up and gave us immediate, useful data. We used the built-in integrations to send data and make the data collection work, providing a better customer experience.

Thrive Causemetics

Fairing has truly set a benchmark with its ingenious approach to survey data collection. The app is a game-changer due to its speed & scale, transaction linking, and efficiency.

KITSCH

Fairing has been super helpful. We started using Fairing to help us with attribution, but we were surprised to see how beneficial it is for surveying our customers on questions outside of it too.

Ogee

Great app! I love that I can ask my customers specific questions that will help me further my acquisition efforts.

Pattern Beauty

The app is easy to use, very effective for attribution analysis & well though out. Matt & Team are responsive & great to work with, and we’re excited about new Question Stream features coming out!

Dr. Squatch