Meta
Send custom events to Meta via Conversions API when a Fairing response is received.
How it works
Fairing sends a custom event to Meta via the Conversions API for every response you receive, plus a second event whenever your attribution question gets a Facebook or Instagram answer. Both show up in Events Manager as confirmable custom events, usually within about half an hour of the response.
What teams build with it
Compare Meta-reported conversions against Fairing-reported conversions, and use the confirmed events with Meta’s ads features for targeting and optimization.
Setup
Save your Meta Pixel ID and access token in Fairing, select your attribution question and its Facebook and Instagram response options, then confirm the two Fairing events in Meta Events Manager when they appear.
