M-Squared
Attribution platform blending MMM, geo experiments, and Fairing post-purchase survey signals into channel-level incrementality multipliers.
How it works
M-Squared blends marketing mix modeling, geo experiments, and post-purchase survey signals into a single set of channel-level incrementality multipliers. Your Fairing responses are one of the three independent signals in that calculation.
Managed setup
The integration is managed end to end by your M-Squared Strategist: connection, historical backfill, channel taxonomy mapping, and validation against your order data. Setup typically completes within a day of onboarding. Only structured response data transfers, and no personally identifiable customer information leaves Fairing.
