Google Tag Manager
Send question view and response data to the GTM data layer.
How it works
Fairing pushes question views and survey responses into the GTM data layer, including the question text, the response, the full set of available options, and the order ID. From there you can route survey data to any tag you run.
Setup
The path depends on your install: custom snippet setups pass a flag in the integrations object, Shopify script-tag installs toggle the Google Analytics integration on, and Shopify Checkout Extensibility installs use a custom pixel. Step-by-step instructions for each are in our docs.
