Fospha
Measurement platform combining attribution, MMM, and incrementality testing, with Fairing responses feeding full-funnel measurement.
How it works
Fospha combines attribution, MMM, and incrementality testing into one measurement system that refreshes every 24 hours. The Fairing integration feeds your survey responses into that model. Fospha can ingest any question that tells you where a purchase came from and link it to your marketing activity.
Setup
In Fospha, add your Fairing account details under Settings and Onboarding. Copy the Secret Token from Fairing’s API Credentials page, paste it into Fospha, and click Complete.
