Enia Xhakaj
Data Scientist
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Fairing
Enia Xhakaj is a data scientist at Fairing, where she works on marketing attribution and customer behavior, including research on extrapolating survey response rates, reducing position bias in mobile surveys, and applying natural language processing to free-form survey responses. She holds a PhD and previously worked in academic research.
Articles
Extrapolating Attribution Survey Responses and Channel Revenue From Partial Response Rates
Axon One Year Later: From E-commerce Experiment to Established Channel
When Randomization Actually Works: Reducing Position Bias in Mobile Surveys
The Best Way to Add AI Tools Like ChatGPT to Your HDYHAU Attribution Survey
Anomaly Detection in Survey Data: Spotting the Unexpected in E-Commerce
Making Sense of Time: How We Organized Millions of Free-Form Responses with Natural Language Processing (NLP)
