Post-purchase surveys that tell your marketing stack what it needs to hear

Get more actionable insights in a week than most survey tools produce in a year. Use our zero-party data platform to make decisions 10x faster, and build your own competitive advantage.

2,500+ DTC brands run Fairing to build their zero-party data advantage

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Survey data at speed & scale.

Consumer feedback, tied to their own transaction data, and routed to the optimal destination in your stack to streamline their customer journey in 6 seconds, instead of 6 months.

Marketing Attribution & Channel Expansion

Did this customer see us on TikTok? Are our podcast ads working? What’s the next big channel? Brands typically gain a 20%+ improvement in marketing attribution (including attribution on “direct” traffic). Bring future-proof ground truth to your analytics & media mix.

Personalization & Audience Segmentation

Which lifestyle content should we send this customer? How do we segment competitive switchers from new category buyers? What generation does this customer identify with? Plug a whole new data set into your ESP & SMS tools to level up your brand’s value.

CRO, Rev Ops & Consumer Research

What’s the biggest hurdle in our checkout flow? Why are repeat buyers on a downtrend? When will this customer buy again? Find the “why” behind your buyers’ behavior, and plot a course for streamlined growth with the competitive advantage of post-purchase survey data.

Question Stream™: an always-on data stream, direct from consumer

A timeline of questions targeted by customer journey criteria, appended with their customer ID, transaction data, and marketing parameters. Quantitative? Qualitative? It’s the best of both worlds.

Response Clarification: connect the dots to a universe of insights

Heard about us on YouTube? Okay, which influencer? Switched from a competitor? Okay, what makes us better? Were you planning to spend more on this product? Okay, how much more?

“Other”: where the smartest DTC brands dig for zero-party data gold

Let your customers light up the unknown-unknowns in your business. Fairing brands constantly find new media channels, new creative hooks, and new markets just by watching our responses roll in.

One-click install, or custom integration? Fairing works anywhere

Get a Question Stream set up in minutes, and start routing post-purchase survey data to your marketing stack for immediate action.

Shopify

Find out why Fairing was crowned “the last Shopify app we’d uninstall” by a Top 10 VC’s portfolio of DTC brands.

Other Ecommerce

Running a store on BigCommerce, Magento, WooCommerce, or any other Ecommerce platform? Get started with our SDK here.Running a store on BigCommerce, Magento, WooCommerce, or any other Ecommerce platform? Get started with our SDK here.

Beyond Ecommerce

Fairing’s SDK can enrich privacy-focused, direct-from-consumer data for any product or service with high transaction volume.

Integrated to upskill your marketing stack

Fairing is designed to operationalize survey data: send it wherever you need it, using our custom-built integrations, partner workflows, or API requests.

We prefer to let customers do the talking

David Kovalevski

CEO & Founder

wakacoffee.com

I check this app on a daily basis! It gives us so much...

Adam McNeil

VP, Marketing

tryfum.com

I cannot live without Fairing. Customers are not always going to...

Lindsey Johnson

CEO, Founder - fairing.com

Our question analytics dashboard is our source of truth for all of our marketting endevors. We'd be lost without it.

Lindsey Johnson

Our question analytics dashboard is our source of truth for all of our marketing endeavors. We'd be lost without it.

Adam McNeil

VP, Marketing
-
https://tryfum.com

I cannot live without Fairing. Customers are not always going to remember a coupon code or click your link, so this acts as a last chance to gather data. This compared to bottom-of-funnel analytics, shows a big gap.

David Kovalevski

I check this app on a daily basis! It gives us so much information about our customer acquisition efforts, provide customer feedback and more intel that helps us to allocate the right budget to the right sales channel.

As an online brand, we spend money on different marketing platforms and can't always track 1-to-1 outcome.

In the News

2022-11-23

Question Bank Integration: Zero-Party Data With One Click

Fairing turns zero-party data into a one-click move, with our integrated Question Bank. Best practice surveying on attribution, personalization, CRO and consumer research, at your fingertips.
2022-11-22

Solving The Problem Of Unattributed Conversions With Rockerbox

Whether you call it direct, dark, or unknown traffic, it's an attribution black hole that obscures the impact of marketing channels. But: there's a lot more data to light up than you may think.
2022-11-22

QOTD: Are You Switching From Another Brand?

Fairing’s Question Of The Day fuels consumer research by asking ”Are You Switching From Another Brand?” Use it for competitor analysis and personalization.