Improve how you
measure
In-moment attribution surveys, purpose-built to improve your marketing measurement.
our mission
Decode customer minds to transform how brands grows.
Our mission is to bridge the gap between metrics and meaning—revealing the true drivers of customer decisions at scale. By capturing authentic customer insights at the moment of conversion, we help brands build marketing strategies based on real customer understanding, not just click data.
2. Capture
Category-defining attribution surveys
Purpose-built for attribution accuracy, with intelligent response validation and contextual follow-ups that reveal the complete customer journey.
3. Analyze
Understand True Channel Performance
Merge attribution responses with behavioral data to reveal true channel performance. Validate marketing spend with direct customer feedback, not just pixel data.
Integrate
Attribution Data Where You Need It
Sync attribution survey data directly to your warehouse, analytics tools, and marketing platforms. Native integrations ensure continuous data flow into your existing stack.
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Meta
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Blog
Attribution
How Attribution Surveys Help Marketers Measure What Dashboards Miss
Katie Tierney
Company
Fairing Joins Universal Ads' Business Partner Program, Bringing Reliable TV Attribution to Advertisers
Amalia Cote
Attribution
The Best Way to Add AI Tools Like ChatGPT to Your HDYHAU Attribution Survey
Enia Xhakaj