Improve how you
measure
In-moment attribution surveys, purpose-built to improve your marketing measurement.
our mission
Decode customer minds to transform how brands grows.
Our mission is to bridge the gap between metrics and meaning—revealing the true drivers of customer decisions at scale. By capturing authentic customer insights at the moment of conversion, we help brands build marketing strategies based on real customer understanding, not just click data.
2. Capture
Category-defining attribution surveys
Purpose-built for attribution accuracy, with intelligent response validation and contextual follow-ups that reveal the complete customer journey.
3. Analyze
Understand True Channel Performance
Merge attribution responses with behavioral data to reveal true channel performance. Validate marketing spend with direct customer feedback, not just pixel data.
Integrate
Attribution Data Where You Need It
Sync attribution survey data directly to your warehouse, analytics tools, and marketing platforms. Native integrations ensure continuous data flow into your existing stack.
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Blog
Attribution
The Measurement Maturity Ladder: Choosing the Right Marketing Measurement Tools Based on Your Business Size
Reshma Patel
Attribution
Auto Suggest: Structuring Attribution Data for Hard-to-Measure Channels
Amalia Cote
Attribution
TV Ads Work — But Only If You Know How to Measure Them
Reshma Patel