[UPDATED for 2024] 8 Best Post-Purchase Survey Questions For Conversion Rate Optimization (CRO) With Examples

by Micah Elerson

4 Best Post-Purchase Survey Questions For Conversion Rate Optimization (CRO) With Examples

You're on a quest to unlock the secrets of optimizing your conversion rates. Well, my friend, I've got a treasure trove of wisdom for you, we'll delve into the captivating world of post-purchase survey questions and their magical ability to supercharge your Conversion Rate Optimization (CRO) efforts. Get ready to discover the top 8 survey questions that will revolutionize your business and catapult your conversion rates to new heights.

With Fairing by your side, you'll have the power to unlock the secrets of your customers' minds and skyrocket your conversion rates.

The Importance of Post-Purchase Surveys for CRO

Alright, let's dive deep into the realm of post-purchase surveys and uncover why they hold the key to unlocking the hidden secrets of customer behavior and preferences. Imagine that you've just made a purchase online, and shortly after, a survey pops up asking for your feedback. Seems pretty straightforward, right? But here's the thing: those surveys are more than just a formality. They are a golden opportunity to gain invaluable insights into what makes your customers tick.

Collecting survey data is like gaining a backstage pass to your customers’ thoughts and emotions behind their decision-making process. This understanding is crucial for improving your conversion rates because when you know what drives your customers, you can tailor your strategies and offerings to meet their needs.

That's where Fairing comes in. Fairing provides a seamless platform for gathering, analyzing, and utilizing survey data to supercharge your CRO efforts. With a post purchase survey that you can set up in under 5 minutes or even faster if you use our integrated Question Bank during setup. You can capture real-time insights that will guide your every move. Let's embark on a journey that will transform the way you approach CRO.

Top 8 Post-Purchase Survey Questions for CRO

Now, let's unveil the crème de la crème of post-purchase survey questions — the top 8 that will revolutionize your CRO game. These questions are like secret keys that unlock the treasure trove of customer insights .

What other brands did you consider before purchasing from us?

This question is like peering into the minds of your customers and gaining a backstage pass to their decision-making process. By using our follow-up feature , you can pinpoint your competitive wins and validate your selling points.

This serves a dual function of allowing brands to discover their competitors. Your customers are providing you key information into what brands you are competing with. This is also particularly useful for businesses with a large variety of products, as you can pinpoint which brands you are competing against for which products. Businesses can thus position against them, through ads on the competitor's brand name, display ads comparing both brands, and so on.

Imagine discovering which aspects of your offering made all the difference and using that knowledge to fine-tune your marketing strategies. It's like hitting the bullseye every time. For instance, you might uncover that your stellar customer service or unique features sealed the deal for customers.

Was there any part of our store that was difficult to use?

Ah, the elusive realm of user experience (UX). It's no secret that a smooth and seamless online experience can make or break conversions. By asking this question, you're shining a spotlight on potential usability issues that might be hindering your customers' journey. It's like polishing the rough edges and smoothing out the wrinkles.

When you address these concerns and make your store more user-friendly, you're paving the way for smoother conversions. Imagine a customer mentioning a design flaw that hampers their navigation, and as you fix it, their journey becomes a breeze.

What phrase would you Google to find a brand or product like ours?

This question is your golden ticket to understanding how customers search for products like yours . It's like peering into their minds and uncovering the secret phrases they use to find what they need. Armed with this knowledge, you can optimize your content, tailor your social media strategies, and even fine-tune your ad creative. With this question, you become the master of SEO-driven success.

Imagine discovering that your customers combine seemingly unrelated selling points when doing their research. We've seen brands find many responses where the uncovered keyword suggestion is similar to size + description, like "trial size mushroom coffee" or uncovering emerging trends like "morning routine hack.”

What do you wish we offered more of?

Your customers have the power to shape your product expansion and upselling efforts. This question is your gateway to understanding their desires and identifying missed opportunities. They might long for a wider range of products or additional features that complement their purchase.

By heeding their feedback, you can expand your product line and tailor your offerings to meet their needs. Picture a pet supply store discovering their customers' craving for a variety of toys. By adding more options, they're catering to their customers' desires and boosting their chances of repeat purchases.

Did you encounter any issues in placing this order?

Often considered the all-encompassing question, it aims to uncover any issues your customers may face on a more macro level.

This can be used in replacement or in conjunction with the questions listed above. It covers any issues faced throughout the entire conversion process, from learning about your brand, to searching for you, to the UX, and more.

Want more nitty gritty details to specific CRO issues you wish to identify? Use the questions above or together with this one.

Want to find out about any CRO issues your business may have? Use this question.

How would you describe our product in a few words?

Brands often take a passive approach to finding out how their consumers think about their product. That could be done by waiting for customer reviews, or performing social listening, and so on. With this, you’re able to take a more active approach instead.

Learning the needs of your customers is pivotal. You need to ensure that your products are serving its intended purpose, because at the end of the day, the customer is always right. With this, you can get tangible data to validate your products or get feedback on where improvements need to be made.

This question can also serve a secondary purpose of driving your SEO. By getting a glimpse into how your customers describe your products, you get insights into the key terms or words they think of. This can be a signal of what else they would type into their search engines when looking for products like yours.

Is there anything we can do to improve your shopping experience?

Our other questions so far look for problems that your customers may have faced. That’s super important if you’re actively seeking to uncover and address any problems that exist.

While its importance is undeniable, it may not be what your business wants or needs. With this question instead, we are positively reframing the question. This would give your customers the impression that you’re looking out for them and have their best interests in mind, rather than purely looking for issues to solve.

Is this the first (type of product) you’ve ever purchased? If not, what brand did you own previously?

You might be someone’s first, and that’s a big milestone.

If you do find out that you’re their first, it’s critical that you ask follow-up questions to find out how you can build brand loyalty among them. Pair this data with other questions like “How did you hear about us” to get a more comprehensive overview of how you can do so.

Now they might have also switched to you from another brand. This section of consumers is another major demographic that you need to understand, as converting customers to pick your brand over others is key to driving your sales. Again by using our follow-up feature, you can pinpoint your competitive wins and validate your selling points.

Fairing Use cases

Shopify Flow: Fairing to Asana

Shopify Flow is a Shopify application that allows merchants to customize their stores and automate their tasks to run your business more efficiently. With Flow, you’ll be able to create unique workflows by connecting existing applications that you have installed together to complete more jobs.

As with many other workflow automation applications, Flow functions through a trigger, then a condition (optional), and then an action.

On the other hand, Asana is a comprehensive work management tool designed to help individuals and teams keep track of tasks, delegate responsibilities, monitor progress, and communicate in real-time.

In this case, a response to Fairing’s post-purchase survey is the trigger. Inside Flow, you can create conditions so as to specifically target your CRO. You can set the condition as any responses to CRO questions, or maybe if the consumer gives a specific response, and so on. From there, Flow will create a new task in an Asana project for you.

This makes tackling any CRO issues a breeze. Let’s say your customer answered your question of “Did you encounter any issues in placing this order”. With this workflow, your team will automatically be made aware of any issues raised in their responses inside Asana. With the time-sensitive nature of CRO issues, this streamlines the process to bolster efficiency.

Shopify Flow: Fairing to Google Sheets

In this flow, similar to Asana, set your conditions to specific CRO question responses.

This workflow will immediately port the responses into a new row into your Google Sheet. This helps to raise any CRO issues and responses to your team quickly. Your team can stay on top of any issues that your customers are facing and look to create solutions.

Fairing Integrations

Fairing currently integrates with Alloy, an application that allows you to create workflows and automation with your Shopify store data and third-party apps.

Similar to Shopify Flow or Zapier, you can use this integration to create workflows to stay on top of your CRO and solve any issues that come in quickly.

Fairing also has a Google Sheets extension, enabling your business to easily pull Fairing data into a Google Sheet for detailed analysis. With the extension, get a comprehensive overview of your CRO data. You have the flexibility to look at it in detail, or even in conjunction with your other Fairing data to get a better understanding of your consumers’ responses.

The extension also has a scheduling feature, where you can schedule your data exports to your liking. As this table view gives you an overview into the issue, ensuring you have up-to-date data is critical so that you know where your business currently stands with these issues.

Leveraging Fairing's Question Stream® for Enhanced CRO

Now that you're armed with these invaluable survey questions, it's time to unlock their full potential with Fairing's Question Stream® . Leverage Fairing's expertise in post-purchase surveys and seamlessly integrate real-time insights into your marketing operations, harness the power of speed and scalability, and witness the magic of data-driven decision-making.

So, what are you waiting for? Take action now and embark on your journey towards CRO excellence with Fairing. It's time to optimize, transform, and conquer the world of conversion rates. Let Fairing be your trusted companion on this exciting adventure.

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