Segmentation Will Save Your BFCM

Customer segmentation doesn’t have to be a guessing game. If you don’t have the data to win the BFCM inbox battle, all you need to do is ask for it.

How Porter Road Uses Peel + Fairing To Make Holistic Marketing Moves

"The ethos that runs through Porter Road’s approach to product is also ever present in their approach to marketing: taking the long view, to ensure holistic lifetime value. No surprise then, that they’ve made a routine of analyzing cohort and segment behavior through Peel."

EnquireLabs Is About To Become Fairing

EnquireLabs is now Fairing: bringing speed & scale to survey data for DTC brands. Learn about the rebrand, and how it translates to our road ahead.

Calibrating Your Marketing Mix Model With Post-Purchase Survey Data

Marketers can no longer rely on a single source of truth when it comes to marketing attribution.

The Known-Unknowns Matrix In Ecommerce

DTC brands building a sustainable competitive advantage need ground truth data, and along with it, a grasp on the Ecommerce Known-Unknowns Matrix.

Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x

Füm explains how its podcast channel drove $500k in revenue through post-purchase survey attribution. For anyone paying attention to Fairing customers, their growth strategy sings some other familiar tunes.

Announcing Our API: Programmatic Question And Response Data

With integrations and destinations at the forefront of Fairing’ value proposition, we’ve now rolled out our API to enable programmatic access to your question & response data. Many of our clients and partners have had fantastic ideas for use cases with Question Stream™️ data, and we’re excited to see how the API helps those ideas take shape.

We Raised $4.5MM To Bring Speed & Scale To Zero-Party Data

We’re ecstatic to announce our latest funding round led by True Ventures, and supported by investors V1.VC, FiDi Ventures, Hawke Ventures, and Silicon Ventures, along with our wonderful angel investors and DTC leaders including the founders of Chubbies, Ted Wang, Harris Barton, Daphne Carmeli, and Casey Armstrong.

Fairing: The 7 Operating Principles

When we began hiring in a more systemic fashion, we knew it was time to solidify our company values. Every successful startup reaches this juncture, but until recently, many of them addressed the problem with overly simplistic solutions.

How to Automatically Take Action on Consumer Insights

Consumer insights, and the actions you take with them, are the lifeblood that keeps your ecommerce store strong. However, while many businesses consider data like this important, many struggle to analyze and act on it, and it all takes up precious time. Wouldn’t it be easier if you could just automate it?