Blog - Fairing

September 8, 2023 Research

Why Practical Personas Are The Future For DTC Brands

Consumers crave genuine connections and brands that really get them. For DTC brands, practical personas are the bridge to that authentic relationship.

by Micah Elerson

Discover content by category.

All Analytics Attribution Company Conversion Rate Optimization Integrations Personalization Research Zero Party Data

September 6, 2023 Personalization

QOTD: Which Of These Best Describes You?

Our latest QOTD takes a deep dive into the world of personalization. With it, we're unwrapping the secrets to striking that personal chord with every customer.

by Micah Elerson

August 29, 2023 Research

What’s The Difference Between A Traditional And A Practical Persona?

Dive into practical vs. traditional personas. Uncover which resonates with your brand. Boost customer understanding with Fairing.

by Micah Elerson

August 29, 2023 Analytics

Feature Highlight: Response Clarification Analytics

Fairing's Response Clarification Analytics lets brands peek behind the curtain of basic responses to understand the stories behind consumer connection.

by Micah Elerson

August 15, 2023 Research

The Ultimate Guide To Practical Personas

Unlock real-time customer insights with 'The Ultimate Guide To Practical Personas.' Explore the benefits of leveraging direct-from-consumer data.

by Micah Elerson

August 15, 2023 Analytics

Feature Highlight: Pivoting Analytics By Question Response

With the power to pivot analytics by question response, you can take one question's response and pair it with another question's response.

by Micah Elerson

August 8, 2023

Unveiling The Power Of Practical Personas In DTC Marketing

Unlike traditional personas, practical personas are dynamic profiles built from real-time DFC data. Learn how to implement practical personas with examples.

by Micah Elerson

July 21, 2023 Analytics

Feature Highlight: Data Sync

Introducing Fairing's Data Sync, your ultimate ally in syncing all that valuable Fairing data directly to your favorite data warehouses.

by Micah Elerson

July 19, 2023 Research

Feature Release: NPS Question Type

Start collecting direct-from-consumer data today with Fairing's New NPS Question Type. Dive into deeper customer insights with strategic follow-up questions.

by Micah Elerson

July 14, 2023 Research

What Are Practical Personas?

Traditional personas can be a bit, well, traditional. Allow us to introduce you to practical personas built on real-time, direct-from-consumer data.

by Micah Elerson

July 7, 2023 Attribution

Feature Release: Auto-Suggest

When customers type in responses, they can now choose from existing responses with our Auto-Suggest feature. Keeping your survey data clean and organized.

by Micah Elerson

July 6, 2023 Zero Party Data

What is a Survey Methodoligist?

Discover the pivotal role of survey methodologists in empowering ecommerce brands with actionable insights that power data-driven decisions.

by Micah Elerson

July 5, 2023 Attribution

How to Master the Art of Tracking Influencer Marketing Campaigns

Discover effective ways to track and measure your influencer marketing performance. Optimize results by aligning objectives, utilizing tracking methods & analyzing data.

by Micah Elerson

June 29, 2023 Zero Party Data

10 Zero-Party Data Examples and How to Use Them

Discover 10 real-world examples of zero-party data and learn how to effectively utilize this valuable customer information for personalized experiences.

by Micah Elerson

June 8, 2023 Conversion Rate Optimization

4 Best Post-Purchase Survey Questions For Conversion Rate Optimization (CRO) With Examples

Discover how to empower your brand’s conversion rate optimization (CRO) by leveraging real-time consumer insights. Learn how to boost UX, refine SEO, and expand product offerings.

by Micah Elerson

May 19, 2023 Zero Party Data

Zero Party Data: The Ultimate Guide for Ecommerce Brands in 2023

Discover how zero-party data collection can help ecommerce brands provide personalized customer experiences while adapting to new privacy regulations. See our ultimate guide inside.

by Micah Elerson

May 16, 2023 Research

Unlocking Customer Insights With Psychographic Survey Questions

Move beyond traditional demographics with psychographic questions. Tailor your marketing efforts based on their attitudes, aspirations, and hidden motivations.

by Mitch Turck

May 9, 2023 Zero Party Data

Unlocking Actionable Ecommerce Insights With Real-Time Consumer Data

Discover how real-time and scalable ecommerce insights can revolutionize your business. Learn how Fairing's Question Stream™ helps you ask the right questions and gain valuable consumer data.

by Matt Bahr

Top 6 Post-Purchase Survey Questions For Personalization With Examples

May 4, 2023 Personalization

Fairing Feature Bundle: Q2 ‘23

Missed any of our smaller feature rollouts this quarter? Get the drop right here. Archiving questions, auto-advancing responses, reclassified response analytics, and more.

by Matt Bahr

May 3, 2023 Zero Party Data

Integrating An Effective Zero-Party Data Strategy With Your Email Marketing (From Opt-In To Post-Purchase)

Using a wealth of examples from Kettle & Fire, our agency partner SmartSites outlines a full-cycle process for using zero party data to optimize email marketing.

by Micah Elerson

April 24, 2023 Zero Party Data

Produce Zero Party Data at Scale: Guide for Ecommerce Stores

Unlock the power of zero party data at scale for your ecommerce store. Overcome challenges, capture valuable insights, and enhance personalization with data directly from your customers.

by Mitch Turck

April 18, 2023 Personalization

How Customer Segmentation Can Enrich Your Shopify Ecommerce Sales

Learn how to use customer segmentation to increase your Shopify ecommerce sales. These best practices inside will give your DTC brand a competitive advantage in segmenting Shopify customers.

by Micah Elerson

April 18, 2023 Integrations

Boost Your Store's Performance With The 9 Best Shopify Apps

Are you looking for the marketing operations tools that have taken Shopify’s fastest-growing stores to the next level? Check out this list of the best 9 Shopify apps.

by Micah Elerson

April 17, 2023 Attribution

Fairing’s Dark Attribution ROI Calculator

Lighting up dark attribution is Fairing’s speciality, and we’ve surveyed the market to calculate just how much ROI brands can gain from that data alone.

by Micah Elerson

April 16, 2023 Attribution

Solving Podcast Attribution With Fairing’s Post-Purchase Surveys

The ground truth in podcast attribution comes from your customers, so we enlisted the help of numerous podcast ad experts to show just how reliable it is.

by Matt Bahr

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Why Practical Personas Are The Future For DTC Brands

Discover content by category.

QOTD: Which Of These Best Describes You?

What’s The Difference Between A Traditional And A Practical Persona?

Feature Highlight: Response Clarification Analytics

The Ultimate Guide To Practical Personas

Feature Highlight: Pivoting Analytics By Question Response

Unveiling The Power Of Practical Personas In DTC Marketing

Feature Highlight: Data Sync

Feature Release: NPS Question Type

What Are Practical Personas?

Feature Release: Auto-Suggest

What is a Survey Methodoligist?

How to Master the Art of Tracking Influencer Marketing Campaigns

10 Zero-Party Data Examples and How to Use Them

4 Best Post-Purchase Survey Questions For Conversion Rate Optimization (CRO) With Examples

Zero Party Data: The Ultimate Guide for Ecommerce Brands in 2023

Unlocking Customer Insights With Psychographic Survey Questions

Unlocking Actionable Ecommerce Insights With Real-Time Consumer Data

Top 6 Post-Purchase Survey Questions For Personalization With Examples

Fairing Feature Bundle: Q2 ‘23

Integrating An Effective Zero-Party Data Strategy With Your Email Marketing (From Opt-In To Post-Purchase)

Produce Zero Party Data at Scale: Guide for Ecommerce Stores

How Customer Segmentation Can Enrich Your Shopify Ecommerce Sales

Boost Your Store's Performance With The 9 Best Shopify Apps

Fairing’s Dark Attribution ROI Calculator

Solving Podcast Attribution With Fairing’s Post-Purchase Surveys