Unlocking Direct-From-Consumer Insights
Fairing operationalizes zero-party data, so brands can stop renting relationships from third parties, and start building mutual benefit with their customers.
Our mission is to operationalize direct-from-consumer data by becoming an always-on utility provider for customer insights.
We bring speed & scale to survey data, generating more responses in a week than many leading consumer insights tools generate in a year.
We are a seed stage startup backed by top investors including True Ventures, V1.VC, FiDi Ventures, Hawke Ventures, and more. Angel investors include the co-founders and early employees of Postscript, Recharge, Klaviyo, and more. We’re pursuing nimble and sustainable growth on the cusp of a customer relationship revolution.
How we work
As a team, we aim to operate on the following principles:
Stand behind your work
When obstacles present themselves, take ownership for making progress resourcefully.
Practice radical transparency
If you can’t share a piece of information in confidence, you should be able to share your reasoning in confidence.
Give more than you take
Assume the best in your coworkers, and hold leadership accountable to ensuring those assumptions are safe.
Commit to documentation
Written communication is a contract that ensures shared perspectives and clarity in accountability.
Get in touch
We'd love to hear from you! Reach out to us at [email protected] whether you have questions, feedback, or just want to discuss the power of direct-from-consumer insights.