How Porter Road Uses Peel + Fairing To Make Holistic Marketing Moves

"The ethos that runs through Porter Road’s approach to product is also ever present in their approach to marketing: taking the long view, to ensure holistic lifetime value. No surprise then, that they’ve made a routine of analyzing cohort and segment behavior through Peel."

How to Automatically Take Action on Consumer Insights

Consumer insights, and the actions you take with them, are the lifeblood that keeps your ecommerce store strong. However, while many businesses consider data like this important, many struggle to analyze and act on it, and it all takes up precious time. Wouldn’t it be easier if you could just automate it?

Klaviyo Email Segmentation Guide (Using Post-Purchase Survey Data)

Segmenting your email lists is one of the higher ROI activities you can do within your email marketing strategy.

Analyzing Survey Responses In Google Analytics

this is the summary of the blog number 1. it's so fun!

New Shopify Flow Feature: Interact With Customer & Order Properties

Fairing customers can now tag customers or orders, update notes, and more with Shopify Flow.

Simplify Customer Segmentation With Fairing And Shopify Flow

Leverage your post-purchase survey responses to automate workflows and become a better marketer.