Fairing's 2024 BFCM Report.
- When do people start buying during BFCM?
- Are the customers acquired during BFCM actually brand loyal?
- How do I use PPS insights to structure my campaigns this year?
- 3,500+
- Shopify Customers
- $4.5B+
- BFCM Revenue
- 45-80%
- Response Rates
Industry-leading post-purchase surveys
Gain real-time insights into customer preferences and identify your best marketing channels.
Utilize Question Stream® to harness customer data and personalize audience interactions effectively.
Understand customer choices to tailor and optimize your marketing strategies.
Link surveys to transaction data and integrate effortlessly into your marketing technology stack.
Seamlessly blend your Question Stream® into your checkout experience, capturing insights at a key touchpoint.
What our customers say
We were overly attributing to Google and Google Ads, but through Fairing we found that our work in Press mentions, Partnerships, and Affiliates were also acquiring customers. I HIGHLY recommend this app!
BOKKSU
Fairing has been a great, easy tool for us to better understand our marketing attribution for new customers. The team is super supportive and is always making updates to features.
Outdoor Voices
An essential too -- the insights that you learn from Fairing are invaluable, and you cannot replace them with Google Analytics, Northbeam, or any other attribution tool.
SALT & STONE
Fairing have helped to tailor fit the app to meet our needs! We leverage the app as a key source of data for our attribution model and is a critical part of the company’s performance analysis.
Boll & Branch
An amazing tool! They have really helped us with attribution the last couple of years. It’s also great to add follow up questions and get valuable insights from our customers.
Crossrope
Incredible product, even better customer service. We've seen engagement increase exponentially since we started using this service.
MUD/WTR
In contrast to super complex analytics tools and attribution questions, Fairing proves to us that the simplest solution to finding out where customers know us from is to simply ask them.
Waterdrop®
Fairing was easy to set up and gave us immediate, useful data. We used the built-in integrations to send data and make the data collection work, providing a better customer experience.
Thrive Causemetics
Fairing has truly set a benchmark with its ingenious approach to survey data collection. The app is a game-changer due to its speed & scale, transaction linking, and efficiency.
KITSCH
Fairing has been super helpful. We started using Fairing to help us with attribution, but we were surprised to see how beneficial it is for surveying our customers on questions outside of it too.
Ogee
Great app! I love that I can ask my customers specific questions that will help me further my acquisition efforts.
Pattern Beauty
The app is easy to use, very effective for attribution analysis & well though out. Matt & Team are responsive & great to work with, and we’re excited about new Question Stream features coming out!
Dr. Squatch
We were overly attributing to Google and Google Ads, but through Fairing we found that our work in Press mentions, Partnerships, and Affiliates were also acquiring customers. I HIGHLY recommend this app!
BOKKSU
Fairing has been a great, easy tool for us to better understand our marketing attribution for new customers. The team is super supportive and is always making updates to features.
Outdoor Voices
An essential too -- the insights that you learn from Fairing are invaluable, and you cannot replace them with Google Analytics, Northbeam, or any other attribution tool.
SALT & STONE
Fairing have helped to tailor fit the app to meet our needs! We leverage the app as a key source of data for our attribution model and is a critical part of the company’s performance analysis.
Boll & Branch
An amazing tool! They have really helped us with attribution the last couple of years. It’s also great to add follow up questions and get valuable insights from our customers.
Crossrope
Incredible product, even better customer service. We've seen engagement increase exponentially since we started using this service.
MUD/WTR
In contrast to super complex analytics tools and attribution questions, Fairing proves to us that the simplest solution to finding out where customers know us from is to simply ask them.
Waterdrop®
Fairing was easy to set up and gave us immediate, useful data. We used the built-in integrations to send data and make the data collection work, providing a better customer experience.
Thrive Causemetics
Fairing has truly set a benchmark with its ingenious approach to survey data collection. The app is a game-changer due to its speed & scale, transaction linking, and efficiency.
KITSCH
Fairing has been super helpful. We started using Fairing to help us with attribution, but we were surprised to see how beneficial it is for surveying our customers on questions outside of it too.
Ogee
Great app! I love that I can ask my customers specific questions that will help me further my acquisition efforts.
Pattern Beauty
The app is easy to use, very effective for attribution analysis & well though out. Matt & Team are responsive & great to work with, and we’re excited about new Question Stream features coming out!
Dr. Squatch
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