April 5, 2023 Research 6 Market Research Questions to Help DTC Brands Understand Their Customers Learn the right DTC market research questions that enrich insights on your customers' behavior and preferences. Read on to discover our first six recommended questions. by Micah Elerson
March 22, 2023 Research Insights For Marketing Automation Through Fairing’s Customer Feedback Surveys Improve your customer experience with by asking feedback survey questions post-purchase. Get actionable insights to power marketing automation. by Micah Elerson
March 15, 2023 Research Reveal The Total Effect Wholesale Has On Direct Ecommerce Sales, Using Post-Purchase Surveys See how Part and Sum used post-purchase survey data to reveal the synergistic effects of a jewelry brand's online and wholesale channels. by Mitch Turck
January 8, 2023 Research QOTD: What's Your Favorite Podcast? Fairing’s Question Of The Day, ”What's your favorite podcast?”, uses zero party data to clue you into marketing channel diversification opportunities. by Mitch Turck
June 8, 2022 Research The Known-Unknowns Matrix In Ecommerce DTC brands building a sustainable competitive advantage need ground truth data, and along with it, a grasp on the Ecommerce Known-Unknowns Matrix. by Mitch Turck
September 29, 2021 Research How To Use Your Sales Associates To Learn Even More About Your customer Your retail associates are likely some of the only people on your team who are interacting with customers face-to-face on a recurring basis. by Leigh Sevin
September 1, 2021 Research Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't. by Sam McNerney
April 20, 2021 Research QOTD - When Are You Going To Buy Again? Everything you do to nurture your customer relationship prior to the Decision Window is your retention advantage. by Mitch Turck
