Question Bank Integration: Zero-Party Data With One Click
What kind of feature gets dropped a week before BFCM? The kind that can
10x your insights on all that traffic with just a few clicks. Welcome to
the integrated Question Bank : our
growing collection of zero–party data gems from methodologists and
leading DTC brands, now baked right into the app.
For every brand leveraging Fairing to the fullest, there’s another brand
(okay, maybe two or three if we’re honest) that isn’t quite sure what to
do with their newfound opportunity to ask customers literally anything,
and see that proprietary datapoint routed across the marketing stack in
seconds. Understandably, “literally anything” does sound daunting. So,
we built out some inspiration: Question
Bank .
Categorized by our core use cases (Attribution, Personalization, CRO,
Research), each card packs a best practice question into a format that
plugs into your Question Stream with a single click. If you’ve only been
using Fairing to ask “How did you hear about us?”, a brief browse
through these cards will reveal just how much more you could be
capturing along your customer’s journey — even if you start by simply
asking a follow-up question, or adding another attribution question to
focus on ToFu or last-touch insights.
Of course, while the Question Bank puts best practices front and center,
you can edit everything you see after adding it to your Question Stream.
We’ve simply embedded our general recommendations where applicable:
question type, wording, audience targeting, and so on.
Our advice on customizing these questions? Keep the wording and audience
targeting as-is whenever possible (after all, these are questions vetted
by our DTC advisors and survey methodologists — shoutout to our advisor
Judd Antin in particular
for stress-testing everything you see in the bank!)
Responses are a different story: you know the specifics of your brand
and market, so in most cases we left those open for editing. Remember,
none of the cards from Question Bank will go live until you’ve had a
chance to edit it, save and enable.
All this to say, we’re excited to give our brands this lightning-fast
onramp to power user status, and there’s obviously more to come with
Question Bank — maybe you even spy a few easter eggs in there already?
Send us a ping if you’re curious,
or just want to brag on a success story being one of the first to use
this new feature.
As usual, everything you do inside your Question Stream is a no-code,
non-invasive improvement to your post-purchase experience and order
confirmation screen. Throw a few of these best practices into your
stream before BFCM, and amass a competitive moat of zero-party data in a
matter of days. Or hours. Or for some of our brands… minutes? If we’ve
learned anything over the years, it’s that your customers have a lot to
say. Make sure you’re listening: login and launch Question Bank
here .
Already familiar with the original Question Bank, and looking for more
detailed documentation? We’ve got you covered
here .