Fairing Named Among The 14 Retail Tech Startups Set To Soar In 2023
We're ecstatic to be named in Business Insider as one of the 14 retail
tech startups that will soar in 2023, according to venture capital
investors. From the article, as nominated by True Ventures cofounder and
managing partner Jon Callaghan:
*Fairing designed its survey tools to help brands selling on Shopify
and other e-commerce platforms collect data about their customers. Its
users include Allbirds, Skims, Bite, and Caraway.
"The best e-commerce brands understand the immense opportunity for
deep intelligence about their customers on their own channels,"
Callaghan said. "The data Fairing gathers around attribution, what
other brands' customers are shopping, and who they're shopping for is
all powering the future of retail."
Matt Bahr, a cofounder and the CEO of Fairing, said he sees customers
using Fairing data to make "capital-efficient growth decisions" and
expand beyond traditional e-commerce channels amid an uncertain
economic climate.
"Traditional commerce is grasping for that kind of maneuverability,"
he said.*
Read the full article here on
Business Insider
.