Fairing Named Among The 14 Retail Tech Startups Set To Soar In 2023

We're ecstatic to be named in Business Insider as one of the 14 retail tech startups that will soar in 2023, according to venture capital investors. From the article, as nominated by True Ventures cofounder and managing partner Jon Callaghan:

Fairing designed its survey tools to help brands selling on Shopify and other e-commerce platforms collect data about their customers. Its users include Allbirds, Skims, Bite, and Caraway.

"The best e-commerce brands understand the immense opportunity for deep intelligence about their customers on their own channels," Callaghan said. "The data Fairing gathers around attribution, what other brands' customers are shopping, and who they're shopping for is all powering the future of retail."

Matt Bahr, a cofounder and the CEO of Fairing, said he sees customers using Fairing data to make "capital-efficient growth decisions" and expand beyond traditional e-commerce channels amid an uncertain economic climate.

"Traditional commerce is grasping for that kind of maneuverability," he said.

Read the full article here on Business Insider.

Become a Question Authority

Fairing Blog

A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Solving The Problem Of Unattributed Conversions With Rockerbox

Whether you call it direct, dark, or unknown traffic, it's an attribution black hole that obscures the impact of marketing channels. But: there's a lot more data to light up than you may think.

EnquireLabs Is About To Become Fairing

EnquireLabs is now Fairing: bringing speed & scale to survey data for DTC brands. Learn about the rebrand, and how it translates to our road ahead.

QOTD: Are You Switching From Another Brand?

Fairing’s Question Of The Day fuels consumer research by asking ”Are You Switching From Another Brand?” Use it for competitor analysis and personalization.

Segmentation Will Save Your BFCM

Customer segmentation doesn’t have to be a guessing game. If you don’t have the data to win the BFCM inbox battle, all you need to do is ask for it.