We recently dropped in on Chase Clymer's ecommerce podcast, Honest Ecommerce, to chat all things attribution and media diversification.
A few of the discussion points we tapped:
In this conversation, Chase and I discuss:
- [1:01] Life before Fairing
- [2:12] What is attribution and its importance
- [3:30] How do post-purchase surveys help online store owners?
- [5:41] Interesting data points
- [7:37] An upcoming Fairing's report on attribution
- [11:20] DIY post-purchase surveys vs Fairing
- [12:53] Fairing’s response clarification features
- [13:29] Incentivizing users to complete a survey
- [14:54] Diversifying your media
If you’re not already subscribed to Honest Ecommerce, be sure to give this episode a listen here.