Simplify Customer Segmentation With Fairing’s Shopify Flow Integration
Fairing’s Shopify Flow Connector allows brands to leverage their
post-purchase survey responses to automate their workflows and become
better marketers.
We’re excited to announce
Fairing’s new Shopify
Flow integration. Our connector helps
Fairing customers improve customer segmentation and further analyze
their survey results by connecting Fairing survey data to Shopify and
other apps.
“Fairing’s connector enables merchants to automatically push survey
insights to their ESP, Google Sheet, Slack, and a whole host of other
apps adding a very important data layer into a marketers tool set.”
says Anthony Kentris, Product Marketing Manager at Shopify Plus.
Shopify Flow makes it easy for brands to leverage data from one
application and use it to improve customer
data
or automate tasks in another. The major benefit of Shopify Flow is its
ability to save time in performing tasks that used to be done manually.
Brands use a multitude of apps to improve their customers’ experience
and it’s often difficult to get these apps to talk to each other. Flow
solves that problem.
How does it work?
A workflow is built with three elements:
- Trigger — Start of a workflow from an event in Shopify or an app
- Condition — Set conditions that determine if a workflow should run
- Action — End of a workflow with a task actioned in a store or an app
Fairing’s first trigger for Shopify Flow allows you to activate
automated workflows across multiple apps using survey response data:
New Survey Response .
The New Survey Response trigger gives you access to the below
variables that you can use in your conditions and actions.
- Customer Name
- Email
- Order Id
- Order Number
- Order Total
- Question
- Response
- Referring Site
- UTM source, medium, campaign
Leveraging The Power of Survey Data in Other Apps
One great way to utilize Fairing’s trigger and survey data is to
automatically improve customer segmentation in
Klaviyo
–previously a manual process that involved exporting and importing data.
Shopify Flow makes this seamless and real-time.
To start, simply create a workflow that’s triggered by Fairing’s New
Survey Response. Under “Track an Event”, select Klaviyo and in the
“Customer Properties” field enter the below:
Your survey question and response will then be passed to Klaviyo, which
can be used for further segmentation. In the example below, this
marketer may speak to students
differently
than s/he speaks to professionals–a great opportunity for improved
personalization.
Examples of Other Shopify Flows
- Push your Fairing survey data to Google Sheets for further
analysis
.
- Send “other” survey responses to your team in Slack
- Reward customers for completing your survey in Smile.io and Loyalty
Lion
To turn on the Fairing Flow Connector, simply click the Integrations
tab, locate the Flow integration, and click Enable. We will continue to
optimize the Flow experience creating even more possibilities for
segmentation and automation in the future.