Announcing The Question Authority Podcast

One of our more ambitious goals at Fairing is to get DTC brands to stop renting their customer relationships through ad platforms -- to embrace the mutual benefit of a healthy value exchange built on Direct-From-Consumer marketing.

To do that (and to take the high road on consumer privacy), brands need to build conversational data streams… but all customer conversations start with questions, so knowing how, when, and why to ask them is crucial. Frankly, it’s a lost art in the modern world of marketing.

Then it dawned on us: our team talks with super-smart market researchers all the time, so why not turn those chats into a podcast our clients can learn from? That’s exactly what we’ve done with Question Authority: a podcast where marketing experts teach brands about the art & science of questions.

It’s a quick-hitting podcast that gets right to the insights, and we’re excited to share our first three guests below. Get a taste for it with our trailer episode, or subscribe anywhere you get your podcasts. And of course, let us know who and what you want to hear next!

Ethnography with Allison Braund-Harris: Allison talks about the importance of meeting the customer where they are -- which in her case, happened to be their showers. Find out how getting creative with your questions can lead to groundbreaking customer insights.

Offline Attribution & Podcast Metrics with Krystina Rubino: Right Side Up’s Head of Offline Marketing lays out tried & true approaches to getting ROI from your offline campaigns. This episode is essential listening for any brand looking to launch podcast ads.

Survey Research with Sam McNerney: Sam brings his fresh perspectives on survey research to the pod. As mentioned in his e-book, Tell Them A Story, he paints a picture of survey design that focuses on stories and engagements, gracefully breaking the rules of classic surveying.

Become a Question Authority

Fairing Blog

A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.

Categories

All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Fairing Named Among The 14 Retail Tech Startups Set To Soar In 2023

Insider asked prominent investors about the retail tech startups they think will soar in 2023; Fairing is thankful to be included in this elite list.
Fairing

Webinar: Masterclass With Brandon Amoroso Of Electriq

Our latest masterclass webinar features Electriq founder Brandon Amoroso, showing off exactly how he's been using Fairing for years to build a zero party data advantage for his brands.
Methodology

QOTD: What Would You Google To Find A Brand Like Ours?

Fairing’s Question Of The Day fuels CRO by asking ”What Would You Google To Find A Brand Like Ours?” Use it to optimize PDPs, social content and more.
CRO

Question Bank Integration: Zero-Party Data With One Click

Fairing turns zero-party data into a one-click move, with our integrated Question Bank. Best practice surveying on attribution, personalization, CRO and consumer research, at your fingertips.
Product