Announcing The Question Authority Podcast

One of our more ambitious goals at Fairing is to get DTC brands to stop renting their customer relationships through ad platforms -- to embrace the mutual benefit of a healthy value exchange built on Direct-From-Consumer marketing.

To do that (and to take the high road on consumer privacy), brands need to build conversational data streams… but all customer conversations start with questions, so knowing how, when, and why to ask them is crucial. Frankly, it’s a lost art in the modern world of marketing.

Then it dawned on us: our team talks with super-smart market researchers all the time, so why not turn those chats into a podcast our clients can learn from? That’s exactly what we’ve done with Question Authority: a podcast where marketing experts teach brands about the art & science of questions.

It’s a quick-hitting podcast that gets right to the insights, and we’re excited to share our first three guests below. Get a taste for it with our trailer episode, or subscribe anywhere you get your podcasts. And of course, let us know who and what you want to hear next!

Ethnography with Allison Braund-Harris: Allison talks about the importance of meeting the customer where they are -- which in her case, happened to be their showers. Find out how getting creative with your questions can lead to groundbreaking customer insights.

Offline Attribution & Podcast Metrics with Krystina Rubino: Right Side Up’s Head of Offline Marketing lays out tried & true approaches to getting ROI from your offline campaigns. This episode is essential listening for any brand looking to launch podcast ads.

Survey Research with Sam McNerney: Sam brings his fresh perspectives on survey research to the pod. As mentioned in his e-book, Tell Them A Story, he paints a picture of survey design that focuses on stories and engagements, gracefully breaking the rules of classic surveying.

Subscribe to our newsletter

Become a Question Authority

Fairing Blog

A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.

Categories

All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Solving The Problem Of Unattributed Conversions With Rockerbox

Whether you call it direct, dark, or unknown traffic, it's an attribution black hole that obscures the impact of marketing channels. But: there's a lot more data to light up than you may think.
Integrations

EnquireLabs Is About To Become Fairing

EnquireLabs is now Fairing: bringing speed & scale to survey data for DTC brands. Learn about the rebrand, and how it translates to our road ahead.
Fairing

QOTD: Are You Switching From Another Brand?

Fairing’s Question Of The Day fuels consumer research by asking ”Are You Switching From Another Brand?” Use it for competitor analysis and personalization.
Personalization

Segmentation Will Save Your BFCM

Customer segmentation doesn’t have to be a guessing game. If you don’t have the data to win the BFCM inbox battle, all you need to do is ask for it.
Personalization